We are Mustard

Enabling clients to make better, more informed decisions. Mustard is passionate about making a difference.

Mustard is a market research agency in Manchester delivering actionable insight

Divide & Conquer

Stereotype. Treat different groups of people differently. Find your competitors' weaknesses and go for the kill. Be ruthless.

Mustard market research segmentation

Set yourself free

Mustard is recruiting! We are looking for a quantitative associate director and a senior research executive to join our growing team.

market research jobs

Saving the Planet

We are on a mission to save the planet from mediocre ad, brand and customer experience tracking research.

Ad, brand and customer experience tracking research

Online Communities

Mustard is a leading provider of online communities. Call now for a demonstration.

Mustard market research is a leading provider of online research communities

"Mustard were able to distil a large amount of observational research into a succinct set of customer needs which they communicated in a clear yet insightful way"

Market Research & Information Manager
GE Healthcare

"Mustard have a full understanding of the market in which we operate, and go the extra mile to provide a full solution"

Category Manager

"Very pleased with every aspect of how the project was handled; the brief was understood and delivered on time and I was kept informed of progress"

Marketing & Communications
NHS Professionals

"I found Mustard to be very accommodating and helpful, and the quality of the research findings presentation and documentation was of a high quality. I would definitely use them again"

Direct Marketing Manager
Arthritis Research UK

DAS Insurance testimonial

"The study that Mustard conducted for us provided real tangible value. The insight enabled us to crystallise our thinking into how our proposition needs to be shaped. It also opened up positive conversations with our business partners, which was very useful and valuable."

DAS UK Group

"Mustard fully understood the brief that was sent to them and conducted an excellent piece of  creative development work for us.They excelled at keeping us informed throughout all stages of the project and working collaboratively with our ad agency"

Insight Manager
Open University

"The survey Mustard conducted recently for us was excellent.They brought fresh thinking to the table in their proposal and delivered an insightful piece which has been very well received by stakeholders"

Marketing, Insight & Planning

Shopper research

"For each project, Mustard’s contribution to the process – from initial development and execution of the research to delivery of final results – has been excellent. They always ensure results are presented in a timely, clear and engaging way which brings the research to life."

PR & Research Manager

"I’m very pleased with the work that Mustard carried out for us. Their staff were very friendly and approachable, and also provided us with useful advice and input into the process to ensure that our research insights were useful and something that we could actually use to improve our future marketing communications"

Direct Marketing Manager
Arthritis Research UK


The number of years since inception. Mustard offers a unique blend of authoritative consulting  based on significant industry experience combined with fresh-thinking from the cutting-edge.


The record for the most member created discussions within a 24 hour period on a Mustard online Community


The amount we saved for a client in the financial services sector as a result of our recommendations for an investment being implemented. Evidence of our commitment to making a significant difference.

9.5 out of 10

Our average overall satisfaction rating from clients on completion of post-project satisfaction surveys. You might think we’re boasting that we’re the cat’s whiskers, but why not… our clients rate us higher than cats rate Whiskas®!


The number of international markets in which we have completed projects in the last 3 years. You are in safe hands, wherever and whatever you want to research.


The combined years of experience of your Project Directors, who have designed hundreds of surveys and moderated scores of groups between them


The number of discrepancies in our recent ISO20252 quality inspection. Another year of faultless quality.


Minutes of video footage from 22 members taking part in a recent 3 month online diary project


The number of respondents Mustard engaged with in 2013 through online and CATI surveys

Much more than market research

Mustard exists to help our clients make better, more informed decisions.

We are here to make the difference. Be that to the bottom line, to the lives of our clients, or to the lives of citizens. We believe market research and insights should always deliver a financial return (or a social return) on investment.

We help our clients make and save money, and manage risks.

We help our clients take steps and actions to improve satisfaction.

We help clients gain competitive advantage.

We provide clients with cost effective solutions for delighting customers, improving experiences, driving loyalty and advocacy.

We help clients develop the right products and services for the right audiences.

We help clients communicate and engage with customers, prospects and other stakeholders more effectively.

Headquartered in Manchester, UK, but operating globally, we specialise in qualitative research and quantitative research including customer satisfaction, online communities, market segmentation and ethnography.