We are Mustard

Enabling clients to make better, more informed decisions. Mustard is passionate about making a difference.

Online Communities

Mustard is a leading provider of online communities. Call now for a demonstration.

Mustard Online Communities

The Top 50 Digital Agencies

The Prolific North Top 50 Digital Agencies is now live!

Top Northern Digital Agencies

Brand Alignment

The Brand Alignment Monitor™ (BAM) is a brand tracking tool which reflects the new era of branding, brand loyalty, and brand management

New analysis for brand loyalty, branding and brand management
Shopper research

"For each project, Mustard’s contribution to the process – from initial development and execution of the research to delivery of final results – has been excellent. They always ensure results are presented in a timely, clear and engaging way which brings the research to life."

PR & Research Manager

"The survey Mustard conducted recently for us was excellent.They brought fresh thinking to the table in their proposal and delivered an insightful piece which has been very well received by stakeholders"

Marketing, Insight & Planning

DAS Insurance testimonial

"The study that Mustard conducted for us provided real tangible value. The insight enabled us to crystallise our thinking into how our proposition needs to be shaped. It also opened up positive conversations with our business partners, which was very useful and valuable."

DAS UK Group

"Mustard fully understood the brief that was sent to them and conducted an excellent piece of  creative development work for us.They excelled at keeping us informed throughout all stages of the project and working collaboratively with our ad agency"

Insight Manager
Open University

"Mustard were able to distil a large amount of observational research into a succinct set of customer needs which they communicated in a clear yet insightful way"

Market Research & Information Manager
GE Healthcare

"Mustard have a full understanding of the market in which we operate, and go the extra mile to provide a full solution"

Category Manager

"I found Mustard to be very accommodating and helpful, and the quality of the research findings presentation and documentation was of a high quality. I would definitely use them again"

Direct Marketing Manager
Arthritis Research UK

"I’m very pleased with the work that Mustard carried out for us. Their staff were very friendly and approachable, and also provided us with useful advice and input into the process to ensure that our research insights were useful and something that we could actually use to improve our future marketing communications"

Direct Marketing Manager
Arthritis Research UK

"Very pleased with every aspect of how the project was handled; the brief was understood and delivered on time and I was kept informed of progress"

Marketing & Communications
NHS Professionals


The amount we saved for a client in the financial services sector as a result of our recommendations for an investment being implemented. Evidence of our commitment to making a significant difference.


The combined years of experience of your Project Directors, who have designed hundreds of surveys and moderated scores of groups between them


The proportion of our 2013 projects from repeat clients. Our clients keep coming back because they trust us to do a great job.


The number of discrepancies in our recent ISO20252 quality inspection. Another year of faultless quality.

9.5 out of 10

Our average overall satisfaction rating from clients on completion of post-project satisfaction surveys. You might think we’re boasting that we’re the cat’s whiskers, but why not… our clients rate us higher than cats rate Whiskas®!


The number of international markets in which we have completed projects in the last 3 years. You are in safe hands, wherever and whatever you want to research.


The number of years since inception. Mustard offers a unique blend of authoritative consulting  based on significant industry experience combined with fresh-thinking from the cutting-edge.


The number of respondents Mustard engaged with in 2013 through online and CATI surveys

Welcome to Mustard

We are a market research agency and insights consultancy that is passionate about making a difference. This philosophy is built into the very fabric of everything we do.

We love what we do!

We exist to help our clients make better decisions. In many cases – to either help them make money or save money. Or to manage risk. Or to deliver a social return on investment.

We value long term partnership. We live, breathe and cherish our core brand values, and prefer to work with like minded clients and partners.

Mustard is headquartered in Manchester, UK but operates globally. We specialise in qualitative research and quantitative research including customer satisfaction, online communities, market segmentation and ethnography.