What makes us different

Our culture, ways of working, people, and experience define us, and this allows us to stand out against other market research agencies.

We are obsessed about making a difference.

Nothing beats the buzz of seeing the results of our work having tangible impact. We exist to help improve decision making, to leave a positive impression on our clients’ organisations – helping them to beat the competition, to make or save money, to improve products and services, or satisfaction, loyalty and advocacy, or to engage more effectively.

On a daily basis, we make a difference by delivering an attentive service to our clients that is second-to-none.

The business and service we deliver is underpinned by four core values.

Our purpose and values

Discover how segmentation can make a difference to your business

Who we make a difference for

Here is a small selection of the company we keep

Our Global Reach

Our international research credentials are strong. Mustard has delivered market research programmes in more than 50 markets around the world. Indeed, the business was founded on multi-country tracking research for leading brands in the chemicals sector.


international research credentials

We are not tied to using any particular agency in any market – we operate using a vetted network of partners whom, allowing us to be cost competitive, allowing us to leverage higher levels of service, and allowing us to hand-pick partners based on their skill sets and specialisms.

All partners must sign-up to our ISO20252 approved ways of working and must be fluent English speakers. All receive written and verbal briefings, and if working with a partner for the first time we also meet in person (for briefing and fieldwork observation).

We also coordinate international programmes from the UK, using specialist online panel providers and multi-lingual CATI units for telephone research.

Our people

Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.