Team

Amelia Phillips

Amelia Phillips

Research Executive

Millie joined Mustard in 2017 after graduating from the University of Manchester.

She developed an interest in market research during her Politics and International Relations degree, and due to her success in the research-based modules, was able to complete a quantitative research based Q-Step Internship with The Together Trust.

Millie is passionate about marrying her love of data and research with her interest in branding and consumerism.


We are Loving / Loathing right now………

Currently loving: • Christmas trees and Christmas songs in the office • Lebkuchen • Hot chocolate from Cocoa Cabana on Burton Road

Currently sick of: • The tram being 1000x busier because of Christmas

Amy Harrod

Amy Harrod

Research Manager

Amy joined Mustard in 2014 after returning from a three-year spell in Australia where she first developed a passion for market research.

 

She previously ran her own UK based clothing retail business and over-saw the management of two Sydney based clothing outlets, incorporating buying, marketing, PR and sales analysis.

 

Having provided support to a Sydney based research agency, Amy now uses her retail experience to add real world commerciality to our clients.


We are Loving / Loathing right now………

Currently loving: • Staying in • My roast chicken gravy • Roller booting

Currently sick of: • Litterbugs • Itchy knitwear • Uber always surging

Anthony Shephard-Williams

Anthony Shephard-Williams

Associate Director

Anthony has just over ten years’ experience in the research industry and joined Mustard in 2010.

 

Passionate about using online methods for qualitative purposes, he has driven our online community proposition through the development of a bespoke platform and a specific focus on the member experience and building closer relationships.

 

Anthony’s skills also extend to more traditional quantitative and qualitative methods, and he is also responsible for our ISO 20252 quality management strategy.


We are Loving / Loathing right now………

Currently loving: • The Apprentice • The Sinner on Netflix, gutted I have watched all 8 episodes • My home extension slowly but surely coming together

Currently sick of: • Traffic in Manchester City Centre • Man buns • Feeling tired, despite generally sleeping well

Bethan Turner

Bethan Turner

Senior Data Scientist & Researcher

Bethan joined us in 2012 and is responsible for our in-house statistical analysis function.

 

As a qualified statistician, she has used this background to develop segmentations, identify key drivers and determine priorities on behalf of a broad range of clients.

 

Bethan’s skills extend beyond the numbers having also managed a wide range of qualitative projects in both the private and public sector. She has also been invaluable in helping drive our digital and social media strategy and delivery.


We are Loving / Loathing right now………

Currently loving: • Setting up treasure hunt advent calendars • New nephew cuddles • Hockey fancy dress; 2 of my favourite things combined

Currently sick of: • Mariah bloody Carey • Christmas market crowds • Wedding deposits

Bronagh Lavery

Bronagh Lavery

Senior Research Executive

Bronagh has two years’ experience in the research industry, and joined Mustard in 2015.

 

Already a multi-faceted researcher, her skills range from the day-to-day management of large quantitative studies, to the moderation of pop-up online communities, through to communicating key messages in a clear and creative way.

 

Bronagh graduated from the University of Liverpool in 2013 with a BSc in Psychology, and began her research career at Vision One Research.


We are Loving / Loathing right now………

Currently loving: • It’s officially Christmas season • Weekend breaks away • Mackie Mayor • Apple genius’

Currently sick of: • The skin on over-warmed milk • Breaking / losing things – it’s become a regular occurrence • Winter dry skin

Colin Auton

Colin Auton

Managing Director

Colin joined us in 1992, and aside from a two year stint client-side within the Bank of Scotland Group, has been with us ever since. He took over as our managing director in 2010.

He works at a senior level with major brands across a broad range of sectors to turn insights into strategic actions, with particular expertise in customer satisfaction and brand measurement.

Colin is MBA qualified with a Postgraduate degree in Marketing, a full member of the Market Research Society and CIM Chartered Marketer.


We are Loving / Loathing right now………

Currently loving: • Peaky Blinders • Spiced Ginger Tea • The new Nadine Shah album (Holiday Destination) • Stollen

Currently sick of: • Add on fees from concert ticket websites • Ryan Air seat allocation and charges

Dave Darby

Dave Darby

Senior Data Executive

Dave has almost 20 years’ experience of operations roles within the research industry, and has been with Mustard since 2012.

 

He is the lead on all aspects of the business related to data management and delivery. This includes the design and scripting of online and CATI surveys, building interactive client portals and the production of data tables and outputs using our Confirmit platform.

 

Dave has previously worked in similar roles for Zebra Square, Dipsticks Research and Dialogue Research.


We are Loving / Loathing right now………

Currently loving: • Aldi Steaks • Green & Blacks Organic tasting collection • Fargo • Yeah, yeah, yeah The story of modern pop by Bob Stanley • Everton's attacking play

Currently sick of: • Still dieting • It still raining • Reality TV • Everton's defensive displays

David Hickson

David Hickson

Account Director

David returned to Mustard in 2017, bringing over 20 years’ research agency experience to our business development team.

 

During his career he has directed several strategic research programmes, advising clients nationally and internationally, targeting competitors’ vulnerabilities, interpreting market trends, improving products, services and customer relationships and driving profitability.

 

For the past seven years David has managed his own market research business, working with a range of high profile FMCG brands.


We are Loving / Loathing right now………

Currently loving: • 16 day Christmas spiced roast beef • Gluehwein season • Mustard Draft Fantasy League (more of a contest than the Premier League – just)

Currently sick of: • Once-a-year/occasional drinkers clogging up bars/pubs for the next few weeks • Mark Clattenburg

Dexter

Dexter

Dog

Was officially adopted as Mustard’s office dog in early 2015.

You can always find him either chilling out on the bean bags or star-fishing on the floor.


We are Loving / Loathing right now………

Currently loving: • Autumnal walks in Worsley woods • My new blue monkey toy • Coming into the Mustard office most days whilst the building extension at home is being done

Currently sick of: • The building extension happening at home – too loud and dusty and I keep getting put in the hallway • Missing my brothers Max and Jasper who have gone to Wales for 3 weeks

Francis Walsh

Francis Walsh

Company Accountant

Francis has nearly 40 years’ experience as an accountant and joined Mustard in 2011.

 

In that time, he has worked for a broad range of Chartered Accountants across the North West, working with clients with turnovers in the small thousands up to £30 million.

 

Francis arguably has the most important job of all, ensuring that our clients pay us, and we pay our suppliers and staff!


We are Loving / Loathing right now………

Currently loving: • DeWalt man power tools • House of Cards • John Torode’s Spicy Chicken recipe

Currently sick of: • Lack of seats on commuter trains• French bureaucracy

Gareth Hodgson

Gareth Hodgson

Director

Gareth started his career with us in 2000, and following client-side roles with Iceland, Everton Football Club and Shop Direct Group, returned to Mustard in 2008.

 

He became a director in 2014 with responsibility for our people strategy, and is passionate about ensuring that Mustard is a great place to work.

 

Gareth has strong experience in the retail, leisure, building / construction and financial services sectors and draws upon his client-side experience to bring commercial context to research findings.


We are Loving / Loathing right now………

Currently loving: • More Curb Your Enthusiasm • The Weird And Wonderful Marmozets • VGHC • Buffalo sauce on absolutely anything

Currently sick of: • Pork Pie jelly • Salad cream • Liverpool players getting injured playing internationals • Manchester rain when you’ve left your umbrella in Cumbria

Hannah Barnsley

Hannah Barnsley

Senior Research Executive

Hannah joined us in 2016 with a passion to develop a career in market research. 

Marrying her academic research experience with skills developed in a previous performance evaluation management role with NHS England, Hannah provides support on qualitative and quantitative projects, while also working alongside the marketing and business development team to co-ordinate campaigns and content.

 

Hannah has an MSc in Psychological  Research from Nottingham Trent University.


We are Loving / Loathing right now………

Currently loving: • Putting up the Disney Christmas Tree • I should hopefully be getting the keys to the house soon • Planning how I’m going to decorate the house • Crappy advent calendar chocolate

Currently sick of: • How cold it is in the morning • Having to wear many layers just to stay warm on the commute • The John Lewis Advert – talk about a disappointment • Having no idea what to buy people for Christmas

Ian Font

Ian Font

Financial Director

Ian is the one constant at Mustard, having co-founded the business in 1989 as Customer Insight Ltd.

 

Since then, he has delivered his expertise to help a vast range of global clients shape the way they run their businesses, building a reputation as a leading authority in customer satisfaction and service quality benchmarking research, particularly in the industrial and distribution sectors.

 

 

Over a quarter of a century since starting the business, Ian remains as passionate as ever about driving the continuous growth of Mustard. 


We are Loving / Loathing right now………

Currently loving: • Finishing my house-build • Chorizo with everything • Episodes (the TV series)

Currently sick of: • University visits • My dodgy left shoulder • Gluten-free food

Irina Dimitriade

Irina Dimitriade

Senior Research Executive

Irina joined us in 2016, bringing rounded qualitative and quantitative experience to the team.

 

Her background covers a range of consumer, B2B and social sectors, developed through her agency experience, a previous role with Trinity College Dublin and multiple published articles. Irina’s passion lies in using a range of methods to document and communicate people’s stories and experiences

 

Irina has an MSc. in Sociology (Distinction) from the University of Amsterdam.

 


We are Loving / Loathing right now………

Currently loving: • Blue Planet 2 (it’s surreal!) • ‘This is Mogwai’ playlist on Spotify (can’t work without it) • War on Drugs (the band!) • Christmas is coming! • My desk arrangement (I even have a tiny library)

Currently sick of: • The hibernation mode that I’m in (seriously, 11 hours of sleep every night!)

Jack Melton Bradley

Jack Melton Bradley

Research Manager

Jack has over three years’ experience in the research industry, and joined Mustard in 2015.

 

He was previously a Senior Account Manager for a consultancy specialising in out-of-home and the on trade sector, where he developed a strong commercial understanding working closely with brand and category managers.

 

Jack uses this experience to bring a sales and revenue orientated context to his clients, with a focus on translating insights into tangible opportunities.


We are Loving / Loathing right now………

Currently loving: • “Sweet Love” by Anita Barker • Pork, three ways • Wearing suits • Bants

Currently sick of: • Drying stuff in the winter • My whole Spotify library (except “Sweet Love” by Anita Barker) • Trick or treat

Jo Iaconianni

Jo Iaconianni

Client Development Executive

Jo has been with Mustard since 2011 and has almost 20 years’ experience in business development roles within the research industry.

 

She is responsible for a broad range of activities to support our growth including, building and maintaining relationships with existing and potential clients, co-ordinating marketing campaigns, liaising with our creative partners, representing Mustard at industry events and managing our database.

 

Jo previously worked in a similar role for Harris Interactive.


We are Loving / Loathing right now………

Currently loving: • Getting ready for Christmas • My wood burner • Homemade soups

Currently sick of: • Impatient shoppers – some people can be so rude, have they not heard of the Christmas spirit! • Manchester traffic

Laura James

Laura James

Research Executive

Laura became part of the Mustard team in 2017 after re-locating back to Manchester.

 

Before this, Laura was a qualitative research assistant at Directions Research & Marketing, and also an intern within The University of Huddersfield where she delivered a programme of qualitative research to help improve student satisfaction.

 

Laura had previously graduated from the same institution with a BSc Psychology in 2014.


We are Loving / Loathing right now………

Currently loving: • The smug feeling when you’ve bought all your Christmas presents • Christmas markets so close to the office • Jetting off to Australia to see family on New Year’s Eve

Currently sick of: • My so-called ‘xpress’ bus making me late every time the temperature drops a few degrees • The fact that my mum won’t help me wrap Christmas presents anymore!

Laura Lyon

Laura Lyon

Senior Research Manager

Laura joined Mustard in 2016 bringing strong media and client-side experience to the team.

She started her research career in 2007 with IPC Media, before moving on to roles with UKTV, Channel 4, Guardian News and Media (where she was part of the MRS Award winning Best In-House research team) and latterly BBC Worldwide.

Laura brings a passion and expertise for uncovering market, consumer and cultural trends and insights and using them to drive innovation that makes a difference in people's lives.


We are Loving / Loathing right now………

Currently loving: • Baby Lyon’s arrival is getting close! • Sunny weather • The people of Manchester (and further afield) uniting in support of the families of the terror attack

Currently sick of: • I’m going to miss team Mustard when I go on maternity leave

Lucinda Quinn

Lucinda Quinn

Senior Research Executive

Lucy joined Mustard in 2017, bringing three years’ research experience from diverse backgrounds.

In addition to working in a traditional research environment with Harris Interactive, she has also been responsible for research in both a PR agency and Advertising and Marketing agency. This mix ensures that Lucy’s skillset spans traditional methods, but also brings experience in monitoring trends, social media and digital analytics.

Lucy has a BA in International Politics and Policy from the University of Liverpool.


We are Loving / Loathing right now………

Currently loving: • My shiny new SAD lamp (it’s probably a placebo but it’s helping me get up easier in the mornings nonetheless!)

Currently sick of: • Metrolink and the lack of double trams available at rush hour

Richard Walker

Richard Walker

Director

Richard has over 20 years agency experience and joined Mustard as a director in 2008 with responsibility for our brand and marketing.

 

He is passionate about using innovative and creative methods to make a difference for our clients, specialising in customer and market segmentations, new product development and behavioural research.

 

 

Previously a board director at Nunwood where he established a film production division, Richard is a specialist in the effective dissemination of insights to drive strategic decision making.


We are Loving / Loathing right now………

Currently loving: • Advent calendar NPD (especially Elf n Seek) • Omnipollo • Running PBs (3 this year already)

Currently sick of: • Delayed trains • Excessive homework for primary school kids • Excessive F1 coverage. It's not sport.

Ryan Sherratt

Ryan Sherratt

Data Executive

Ryan joined Mustard in 2016 to provide data support to the research team.

He is currently completing an Advanced Apprenticeship in IT, Software, Web & Telecoms in order to become qualified as a Level 3 IT Business Analyst.

Ryan plays a key role in the effective delivery of our quantitative projects through scripting and testing online and CATI surveys, verifying data outputs and the production of data tables using our Confirmit platform.


We are Loving / Loathing right now………

Currently loving: • Sleep • Sugar Pine 7 web series • Whiskey sours • Using last.fm to put my music obsession into numbers • DAY6

Currently sick of: • Slow walkers • The cold • The diet I’ve been on for about 3 days

Victoria Williams

Victoria Williams

Senior Research Manager

Victoria has been working in market research for over seven years. 

Having started her career as part of the GfK graduate scheme, she moved on to client-side positions at Three and the Financial Times, before bringing her broad quantitative and qualitative experience to Mustard in 2015.

Victoria has extensive experience in the technology, media, financial services and FMCG industries, and draws upon her commercial knowledge to deliver tangible insights to our clients.


We are Loving / Loathing right now………

Currently loving: • Being given a multitude of Christmas chocolate gift boxes • Mulled everything • My new addiction - Animal Crossing Pocket Camp • Having finally gotten into watching Strictly this year (despite my fury at Aston going out)

Currently sick of: • Too frosty to ride • A constant crippling fear of slipping over • Having to go into work on snowy days because the trains are working even when they fail to run on snow-less days • Disappointing Koffee Pot breakfasts