Team

Amy Harrod

Amy Harrod

Senior Research Executive

Amy joined Mustard in 2014 after returning from a three-year spell in Australia where she first developed a passion for market research.

 

She previously ran her own UK based clothing retail business and over-saw the management of two Sydney based clothing outlets, incorporating buying, marketing, PR and sales analysis.

 

Having provided support to a Sydney based research agency, Amy now uses her retail experience to add real world commerciality to our clients.


We are Loving / Loathing right now………

Currently loving: • Katsu curry at Cottonopolis • Jazzy beer cans • Clipper ‘Snore and Peace’ tea • Barry M gel nail polish • Buying baby outfits (for my friends babies) • La La Land

Currently sick of: • My winter wardrobe • My winter waistline

Anthony Shephard-Williams

Anthony Shephard-Williams

Associate Director

Anthony has almost ten years’ experience in the research industry and joined Mustard in 2010.

 

Passionate about using online methods for qualitative purposes, he has driven our online community proposition through the development of a bespoke platform and a specific focus on the member experience and building closer relationships.

 

Anthony’s skills also extend to more traditional quantitative and qualitative methods, and he is also responsible for our ISO 20252 quality management strategy.


We are Loving / Loathing right now………

Currently loving: • My Kindle (named Kenneth) • Goats Cheese • That Jan and Feb are done – spring is in sight • Any TV shows related to cruises

Currently sick of: • Having all of the seasons in one day in Manchester • Feeling tired • Ed Sheeran overload

Bethan Turner

Bethan Turner

Research Manager

Bethan joined us in 2012 and is responsible for our in-house statistical analysis function.

 

As a qualified statistician, she has used this background to develop segmentations, identify key drivers and determine priorities on behalf of a broad range of clients.

 

Bethan’s skills extend beyond the numbers having also managed a wide range of qualitative projects in both the private and public sector. She has also been invaluable in helping drive our digital and social media strategy and delivery.


We are Loving / Loathing right now………

Currently loving: • The support I’ve had from Mustard on setting up a 12 month placement elsewhere

Currently sick of: • Not being in the Mustard office for a whole 12 months

Bronagh Lavery

Bronagh Lavery

Senior Research Executive

Bronagh has two years’ experience in the research industry, and joined Mustard in 2015.

 

Already a multi-faceted researcher, her skills range from the day-to-day management of large quantitative studies, to the moderation of pop-up online communities, through to communicating key messages in a clear and creative way.

 

Bronagh graduated from the University of Liverpool in 2013 with a BSc in Psychology, and began her research career at Vision One Research.


We are Loving / Loathing right now………

Currently loving: • Finally starting up embroidery • The Coach AW17 collection – can it please be Autumn already! • Ice cold Mars bars • Beauty and Beast being released this month!

Currently sick of: • Looking like the owner of the florists in my Mustard Photo • Losing umbrellas • That my conscience (but bank balance mainly) won’t allow me to buy myself a Chloe bag

Colin Auton

Colin Auton

Managing Director

Colin joined us in 1992, and aside from a two year stint client-side within the Bank of Scotland Group, has been with us ever since. He took over as our managing director in 2010.

He works at a senior level with major brands across a broad range of sectors to turn insights into strategic actions, with particular expertise in customer satisfaction and brand measurement.

Colin is MBA qualified with a Postgraduate degree in Marketing, a full member of the Market Research Society and CIM Chartered Marketer.


We are Loving / Loathing right now………

Currently loving: • Narcos • My new wireless Bose earphones and speaker • Taboo (new BBC drama) • Alan Partridge’s old radio shows (listening to again)

Currently sick of: • Elbow’s new song (especially Guy Garvey’s droning voice) • James Corden (he’s everywhere) • Over dramatic football commentators on BBC Radio 5 Live • NCP continuing to increase their car park fees • Ticketmaster and professional ticket touts

Dave Darby

Dave Darby

Senior Data Executive

Dave has almost 20 years’ experience of operations roles within the research industry, and has been with Mustard since 2012.

 

He is the lead on all aspects of the business related to data management and delivery. This includes the design and scripting of online and CATI surveys, building interactive client portals and the production of data tables and outputs using our Confirmit platform.

 

Dave has previously worked in similar roles for Zebra Square, Dipsticks Research and Dialogue Research.


We are Loving / Loathing right now………

Currently loving: • Aldi Steaks • Green & Blacks Organic tasting collection • Fargo • Yeah, yeah, yeah The story of modern pop by Bob Stanley • Everton's attacking play

Currently sick of: • Still dieting • It still raining • Reality TV • Everton's defensive displays

Dexter

Dexter

Dog

Was officially adopted as Mustard’s office dog in early 2015.

You can always find him either chilling out on the bean bags or star-fishing on the floor.


We are Loving / Loathing right now………

Currently loving: • Trying to scavenge for food on the way into work. It’s all over the floor in Manchester! • My new pink monkey toy • Being brave – I am not scared of opening doors anymore

Currently sick of: • Slippery moss in the garden • Allergies – yes we get them too

Francis Walsh

Francis Walsh

Company Accountant

Francis has nearly 40 years’ experience as an accountant and joined Mustard in 2011.

 

In that time, he has worked for a broad range of Chartered Accountants across the North West, working with clients with turnovers in the small thousands up to £30 million.

 

Francis arguably has the most important job of all, ensuring that our clients pay us, and we pay our suppliers and staff!


We are Loving / Loathing right now………

Currently loving: • DeWalt man power tools • House of Cards • John Torode’s Spicy Chicken recipe

Currently sick of: • Britain’s Got Talent • Lack of seats on commuter trains• French bureaucracy

Gareth Hodgson

Gareth Hodgson

Director

Gareth started his career with us in 2000, and following client-side roles with Iceland, Everton Football Club and Shop Direct Group, returned to Mustard in 2008.

 

He became a director in 2014 with responsibility for our people strategy, and is passionate about ensuring that Mustard is a great place to work.

 

Gareth has strong experience in the retail, leisure, building / construction and financial services sectors and draws upon his client-side experience to bring commercial context to research findings.


We are Loving / Loathing right now………

Currently loving: • Peaky Blinders (late to the party) • While She Sleeps • Beating Whitehaven – Up The Town! • Twickets • My new Negan Funko Pop

Currently sick of: • New England Patriots • Viagogo • Ikea • Tattoo itch

Hannah Barnsley

Hannah Barnsley

Research Executive

Hannah joined us in 2016 with a passion to develop a career in market research. 

Marrying her academic research experience with skills developed in a previous performance evaluation management role with NHS England, Hannah provides support on qualitative and quantitative projects, while also working alongside the marketing and business development team to co-ordinate campaigns and content.

 

Hannah has an MSc in Psychological  Research from Nottingham Trent University.


We are Loving / Loathing right now………

Currently loving: • The Rosie Project • Schitt’s Creek on Netflix • It's nearly time to see the new Beauty and the Beast • The lighter evenings

Currently sick of: • The amount of train delays recently • Emma Watson being the new Belle, I love her but I just can’t stand her acting • How strange it is without Bethan

Ian Font

Ian Font

Financial Director

Ian is the one constant at Mustard, having co-founded the business in 1989 as Customer Insight Ltd.

 

Since then, he has delivered his expertise to help a vast range of global clients shape the way they run their businesses, building a reputation as a leading authority in customer satisfaction and service quality benchmarking research, particularly in the industrial and distribution sectors.

 

 

Over a quarter of a century since starting the business, Ian remains as passionate as ever about driving the continuous growth of Mustard. 


We are Loving / Loathing right now………

Currently loving: • Bacon and egg rolls • Choosing the beer for my daughter’s 21st bash • Taboo

Currently sick of: • Doom-mongers • Accident claim callers • Drizzle

Irina Dimitriade

Irina Dimitriade

Senior Research Executive

Irina joined us in 2016, bringing rounded qualitative and quantitative experience to the team.

 

Her background covers a range of consumer, B2B and social sectors, developed through her agency experience, a previous role with Trinity College Dublin and multiple published articles. Irina’s passion lies in using a range of methods to document and communicate people’s stories and experiences

 

Irina has an MSc. in Sociology (Distinction) from the University of Amsterdam.

 


We are Loving / Loathing right now………

Currently loving: • T2 Trainspotting (seriously, it was amazing!) • The fact that I have 3 major gigs scheduled for this year • Scandinavian crime novels • Binge-watching Seinfeld

Currently sick of: • The amazing trio becoming a duo for the next 12 months (I’m looking at you, Bethan!) • The state of world politics (I’m looking at you, Donald Trump!) • People in the office looking at or discussing my food

Jack Melton Bradley

Jack Melton Bradley

Research Manager

Jack has over three years’ experience in the research industry, and joined Mustard in 2015.

 

He was previously a Senior Account Manager for a consultancy specialising in out-of-home and the on trade sector, where he developed a strong commercial understanding working closely with brand and category managers.

 

Jack uses this experience to bring a sales and revenue orientated context to his clients, with a focus on translating insights into tangible opportunities.


We are Loving / Loathing right now………

Currently loving: • The near endless supply of Love Hearts, Swizzel Sticks and Chupa Chups in our office. • Buying cheap tat for my garden to make it look nice. • Finding a 20% voucher code for something you were going to buy anyway.

Currently sick of: • Wallets without coin purses • Hannah's coffees

Jo Iaconianni

Jo Iaconianni

Client Development Executive

Jo has been with Mustard since 2011 and has almost 20 years’ experience in business development roles within the research industry.

 

She is responsible for a broad range of activities to support our growth including, building and maintaining relationships with existing and potential clients, co-ordinating marketing campaigns, liaising with our creative partners, representing Mustard at industry events and managing our database.

 

Jo previously worked in a similar role for Harris Interactive.


We are Loving / Loathing right now………

Currently loving: • Enjoying redecorating the spare room for my grandsons • Planning to explore a few British town and cities – so busy going to different countries we forget the gems on our doorstep • Looking forward to Easter

Currently sick of: • Bad manners • Money Supermarket advert • Ironing – such a waste of time!

Laura Lyon

Laura Lyon

Senior Research Manager

Laura joined Mustard in 2016 bringing strong media and client-side experience to the team.

She started her research career in 2007 with IPC Media, before moving on to roles with UKTV, Channel 4, Guardian News and Media (where she was part of the MRS Award winning Best In-House research team) and latterly BBC Worldwide.

Laura brings a passion and expertise for uncovering market, consumer and cultural trends and insights and using them to drive innovation that makes a difference in people's lives.


We are Loving / Loathing right now………

Currently loving: • The new trolls film • Bump is showing enough to get me a seat on the tram (well it happened once!) • The return of Broadchurch • Looking forward to the new Beauty and the Beast film • Testing out burger places in Manchester, just to be sure that the ones in Almost Famous are the best • Getting free tickets to watch the new series of Porridge be filmed • Daylight when I leave work

Currently sick of: • The ending of ‘The Girl with no Past’ (and after all that build up!) – so grim • Overcrowded trams

Richard Walker

Richard Walker

Director

Richard has over 20 years agency experience and joined Mustard as a director in 2008 with responsibility for our brand and marketing.

 

He is passionate about using innovative and creative methods to make a difference for our clients, specialising in customer and market segmentations, new product development and behavioural research.

 

 

Previously a board director at Nunwood where he established a film production division, Richard is a specialist in the effective dissemination of insights to drive strategic decision making.


We are Loving / Loathing right now………

Currently loving: • Itsu • Omnipollo • My new Garmin Forerunner 235

Currently sick of: • The ironing pile • Darker mornings • Darker evenings

Ryan Sherratt

Ryan Sherratt

Data Assistant

Ryan joined Mustard in 2016 to provide data support to the research team.

He is currently completing an Advanced Apprenticeship in IT, Software, Web & Telecoms in order to become qualified as a Level 3 IT Business Analyst.

 

Ryan plays a key role in the effective delivery of our quantitative projects through scripting and testing online and CATI surveys, verifying data outputs and the production of data tables using our Confirmit platform.


We are Loving / Loathing right now………

Currently loving: •Sleep • Coffee • Tea • Pizza

Currently sick of: • Northern Rail • Packed trains • Not being able to eat pizza every day • Being cold

Victoria Bennett

Victoria Bennett

Senior Research Manager

Victoria has been working in market research for six years in both agency and client-side roles.

Having started her career as part of the GfK graduate scheme, she moved on to client-side positions at Three and the Financial Times, before bringing her broad quantitative and qualitative experience to Mustard in 2015.

Victoria has extensive experience in the technology, media, financial services and FMCG industries, and draws upon her commercial knowledge to deliver tangible insights to our clients.


We are Loving / Loathing right now………

Currently loving: • Being a wife • Not feeling guilty about celebrating my cat’s birthday because I’m married now so I can’t be a crazy cat lady • Rereading lots of Murakami • Going on honeymoon very soon • Edamame with everything

Currently sick of: • Dairy, apparently • Not being able to find good boots anywhere • That fine rain that soaks you right through • Northern Rail