Team

Amy Harrod

Amy Harrod

Senior Research Executive

Amy joined Mustard in 2014 after returning from a three-year spell in Australia where she first developed a passion for market research.

 

She previously ran her own UK based clothing retail business and over-saw the management of two Sydney based clothing outlets, incorporating buying, marketing, PR and sales analysis.

 

Having provided support to a Sydney based research agency, Amy now uses her retail experience to add real world commerciality to our clients.


We are Loving / Loathing right now………

Currently loving: • Roc & Rye, new coffee and cocktail bar in Manchester • Mary the British Blue kitten • Charity Shop sunglasses • Love Island • Pickles, the hot new mobile app for research

Currently sick of: • Bridezillas • Love Island vocabulary in my vocabulary • Awful customer service (yes it’s on my list again) • Psoriasis in summer • Colds in summer

Anthony Shephard-Williams

Anthony Shephard-Williams

Associate Director

Anthony has just over ten years’ experience in the research industry and joined Mustard in 2010.

 

Passionate about using online methods for qualitative purposes, he has driven our online community proposition through the development of a bespoke platform and a specific focus on the member experience and building closer relationships.

 

Anthony’s skills also extend to more traditional quantitative and qualitative methods, and he is also responsible for our ISO 20252 quality management strategy.


We are Loving / Loathing right now………

Currently loving: • Aperol Spritz • Re-watching Episodes • Getting my hiking boots back on

Currently sick of: • Flies • Man buns • It being autumnal in the height of summer

Ben Ashton

Ben Ashton

Research Executive

Ben joined Mustard in 2017 after taking a six month career break travelling in Australia.

 

Previously he spent over two years as a research analyst specialising in customer satisfaction research at TLF, working on a range of sectors including financial services, leisure and automotive.

 

Ben graduated with a BSc Psychology First Class Hons in 2013 from Sheffield Hallam University (which included a six month exchange at the University of South Australia).


We are Loving / Loathing right now………

Currently loving: • Lapsang Souchong • Crash Bandicoot remastered on PlayStation4 • That summer rain smell

Currently sick of: • Cats that judge me before they know me • Trains that stop at Dewsbury (nobody likes you Dewsbury) • Trains that stop at Stalybridge (nobody likes you either Stalybridge)

Bethan Turner

Bethan Turner

Research Manager

Bethan joined us in 2012 and is responsible for our in-house statistical analysis function.

 

As a qualified statistician, she has used this background to develop segmentations, identify key drivers and determine priorities on behalf of a broad range of clients.

 

Bethan’s skills extend beyond the numbers having also managed a wide range of qualitative projects in both the private and public sector. She has also been invaluable in helping drive our digital and social media strategy and delivery.


We are Loving / Loathing right now………

Currently loving: • The support I’ve had from Mustard on setting up a 12 month placement elsewhere

Currently sick of: • Not being in the Mustard office for a whole 12 months

Bronagh Lavery

Bronagh Lavery

Senior Research Executive

Bronagh has two years’ experience in the research industry, and joined Mustard in 2015.

 

Already a multi-faceted researcher, her skills range from the day-to-day management of large quantitative studies, to the moderation of pop-up online communities, through to communicating key messages in a clear and creative way.

 

Bronagh graduated from the University of Liverpool in 2013 with a BSc in Psychology, and began her research career at Vision One Research.


We are Loving / Loathing right now………

Currently loving: • Cherry pie and coffee • Birthday month, and attention • How bloody epic this season of GOT has been • Ginger Greek yoghurt

Currently sick of: • That I actually got a tiny bit of tan this year and because of the horrendous weather I’ve been living in a jumper ever since I got back. • Killer BOB • Squeaky doors

Colin Auton

Colin Auton

Managing Director

Colin joined us in 1992, and aside from a two year stint client-side within the Bank of Scotland Group, has been with us ever since. He took over as our managing director in 2010.

He works at a senior level with major brands across a broad range of sectors to turn insights into strategic actions, with particular expertise in customer satisfaction and brand measurement.

Colin is MBA qualified with a Postgraduate degree in Marketing, a full member of the Market Research Society and CIM Chartered Marketer.


We are Loving / Loathing right now………

Currently loving: • New Alt-J album • Fantasy Premier Draft League • Line of Duty Season 2 (watching them backwards) • The BBC’s ongoing efforts to find work for Mel and Sue

Currently sick of: • The amount of news coverage on Donald Trump • The slow return of dark mornings • The 50 mile an hour speed limits on the M62

Dave Darby

Dave Darby

Senior Data Executive

Dave has almost 20 years’ experience of operations roles within the research industry, and has been with Mustard since 2012.

 

He is the lead on all aspects of the business related to data management and delivery. This includes the design and scripting of online and CATI surveys, building interactive client portals and the production of data tables and outputs using our Confirmit platform.

 

Dave has previously worked in similar roles for Zebra Square, Dipsticks Research and Dialogue Research.


We are Loving / Loathing right now………

Currently loving: • Aldi Steaks • Green & Blacks Organic tasting collection • Fargo • Yeah, yeah, yeah The story of modern pop by Bob Stanley • Everton's attacking play

Currently sick of: • Still dieting • It still raining • Reality TV • Everton's defensive displays

David Hickson

David Hickson

Account Director

David returned to Mustard in 2017, bringing over 20 years’ research agency experience to our business development team.

 

During his career he has directed several strategic research programmes, advising clients nationally and internationally, targeting competitors’ vulnerabilities, interpreting market trends, improving products, services and customer relationships and driving profitability.

 

For the past seven years David has managed his own market research business, working with a range of high profile FMCG brands.


We are Loving / Loathing right now………

Currently loving: • Empty roads and hassle free commutes into Manchester • Home grown habanero chillies • Deezer

Currently sick of: • Manchester’s persistent Summer rain

Dexter

Dexter

Dog

Was officially adopted as Mustard’s office dog in early 2015.

You can always find him either chilling out on the bean bags or star-fishing on the floor.


We are Loving / Loathing right now………

Currently loving: • Summer walks in Worsley woods • My new Twitter account • Throwing shade with my eyes

Currently sick of: • Being told to get down off the sofa • Having to have showers when I get mucky

Francis Walsh

Francis Walsh

Company Accountant

Francis has nearly 40 years’ experience as an accountant and joined Mustard in 2011.

 

In that time, he has worked for a broad range of Chartered Accountants across the North West, working with clients with turnovers in the small thousands up to £30 million.

 

Francis arguably has the most important job of all, ensuring that our clients pay us, and we pay our suppliers and staff!


We are Loving / Loathing right now………

Currently loving: • DeWalt man power tools • House of Cards • John Torode’s Spicy Chicken recipe

Currently sick of: • Britain’s Got Talent • Lack of seats on commuter trains• French bureaucracy

Gareth Hodgson

Gareth Hodgson

Director

Gareth started his career with us in 2000, and following client-side roles with Iceland, Everton Football Club and Shop Direct Group, returned to Mustard in 2008.

 

He became a director in 2014 with responsibility for our people strategy, and is passionate about ensuring that Mustard is a great place to work.

 

Gareth has strong experience in the retail, leisure, building / construction and financial services sectors and draws upon his client-side experience to bring commercial context to research findings.


We are Loving / Loathing right now………

Currently loving: • New series of Twin Peak being great – hurray! • Every new Cloudwater I try • The Fade Out by Ed Brubaker • Louis C.K.

Currently sick of: • People who take money out of multiple accounts, check their balances and get receipts from cash points in front of me • People who step off the top of an escalator and just stop • Alien Covenant. Please stop now. • Jack’s new £10 Starbucks cup thing

Hannah Barnsley

Hannah Barnsley

Research Executive

Hannah joined us in 2016 with a passion to develop a career in market research. 

Marrying her academic research experience with skills developed in a previous performance evaluation management role with NHS England, Hannah provides support on qualitative and quantitative projects, while also working alongside the marketing and business development team to co-ordinate campaigns and content.

 

Hannah has an MSc in Psychological  Research from Nottingham Trent University.


We are Loving / Loathing right now………

Currently loving: • It’s nearly time to go house hunting • Amy’s beautiful kittens coming to play in the office • The new series of Game of Thrones!!!

Currently sick of: • I still have post-holiday blues after two weeks back in the UK • My car just keeps breaking • Love Island is over – what am I going to do with my evenings now?

Ian Font

Ian Font

Financial Director

Ian is the one constant at Mustard, having co-founded the business in 1989 as Customer Insight Ltd.

 

Since then, he has delivered his expertise to help a vast range of global clients shape the way they run their businesses, building a reputation as a leading authority in customer satisfaction and service quality benchmarking research, particularly in the industrial and distribution sectors.

 

 

Over a quarter of a century since starting the business, Ian remains as passionate as ever about driving the continuous growth of Mustard. 


We are Loving / Loathing right now………

Currently loving: • Having my daughter home for the summer • Chorizo • Episodes (the TV series) •

Currently sick of: • Hire car companies • My dodgy left shoulder • Gluten-free food

Irina Dimitriade

Irina Dimitriade

Senior Research Executive

Irina joined us in 2016, bringing rounded qualitative and quantitative experience to the team.

 

Her background covers a range of consumer, B2B and social sectors, developed through her agency experience, a previous role with Trinity College Dublin and multiple published articles. Irina’s passion lies in using a range of methods to document and communicate people’s stories and experiences

 

Irina has an MSc. in Sociology (Distinction) from the University of Amsterdam.

 


We are Loving / Loathing right now………

Currently loving: • My new rain jacket • only one month left until I get to see Sigur Ros again • my birthday coming up (older and wiser!)

Currently sick of: • People with no basic tram manners • the pound plummeting during peak holiday season • the absolute lack of summer weather in Manchester (hot water bottle in July is NOT normal)

Jack Melton Bradley

Jack Melton Bradley

Research Manager

Jack has over three years’ experience in the research industry, and joined Mustard in 2015.

 

He was previously a Senior Account Manager for a consultancy specialising in out-of-home and the on trade sector, where he developed a strong commercial understanding working closely with brand and category managers.

 

Jack uses this experience to bring a sales and revenue orientated context to his clients, with a focus on translating insights into tangible opportunities.


We are Loving / Loathing right now………

Currently loving: • Seeing a band live and not being able to listen to anything else for a month • Extremely roasted butternut squash • Better Call Saul • Sonic the Hedgehog • Working with Bronagh

Currently sick of: • People that set a Hawaiian Shirts and Straw Skirts dress code, but don’t make it clear they mean Hawaiian Shirts OR Straw Skirts • Looking like a pillock

Jo Iaconianni

Jo Iaconianni

Client Development Executive

Jo has been with Mustard since 2011 and has almost 20 years’ experience in business development roles within the research industry.

 

She is responsible for a broad range of activities to support our growth including, building and maintaining relationships with existing and potential clients, co-ordinating marketing campaigns, liaising with our creative partners, representing Mustard at industry events and managing our database.

 

Jo previously worked in a similar role for Harris Interactive.


We are Loving / Loathing right now………

Currently loving: • Game of Thornes series 7!! • Travel time to work – so much better during school holidays • Extra thick Greek yogurt with summer berries

Currently sick of: • English weather • People telling me it will soon be Christmas! • Having a long wait until my next holiday

Laura James

Laura James

Research Executive

Laura became part of the Mustard team in 2017 after re-locating back to Manchester.

 

Before this, Laura was a qualitative research assistant at Directions Research & Marketing, and also an intern within The University of Huddersfield where she delivered a programme of qualitative research to help improve student satisfaction.

 

Laura had previously graduated from the same institution with a BSc Psychology in 2014.


We are Loving / Loathing right now………

Currently loving: • Mad Men on Netflix (yes I know it finished years ago!) • Cuddles with Dexter once a week (that one’s already on the website but I never want it taking off :P ) • Sitting next to Irina, exploring new bars with my workmates

Currently sick of: • The weather not making its mind up, being patted on the head, • Ben kicking my feet under the table (remember the invisible line please!)

Laura Lyon

Laura Lyon

Senior Research Manager

Laura joined Mustard in 2016 bringing strong media and client-side experience to the team.

She started her research career in 2007 with IPC Media, before moving on to roles with UKTV, Channel 4, Guardian News and Media (where she was part of the MRS Award winning Best In-House research team) and latterly BBC Worldwide.

Laura brings a passion and expertise for uncovering market, consumer and cultural trends and insights and using them to drive innovation that makes a difference in people's lives.


We are Loving / Loathing right now………

Currently loving: • Baby Lyon’s arrival is getting close! • Sunny weather • The people of Manchester (and further afield) uniting in support of the families of the terror attack

Currently sick of: • I’m going to miss team Mustard when I go on maternity leave

Richard Walker

Richard Walker

Director

Richard has over 20 years agency experience and joined Mustard as a director in 2008 with responsibility for our brand and marketing.

 

He is passionate about using innovative and creative methods to make a difference for our clients, specialising in customer and market segmentations, new product development and behavioural research.

 

 

Previously a board director at Nunwood where he established a film production division, Richard is a specialist in the effective dissemination of insights to drive strategic decision making.


We are Loving / Loathing right now………

Currently loving: • Cricket season - England and Yorkshire winning again • Omnipollo • Running PBs (3 this year already)

Currently sick of: • A noisy pipe • Excessive homework for primary school kids • Excessive F1 coverage. It's not sport.

Ryan Sherratt

Ryan Sherratt

Data Executive

Ryan joined Mustard in 2016 to provide data support to the research team.

He is currently completing an Advanced Apprenticeship in IT, Software, Web & Telecoms in order to become qualified as a Level 3 IT Business Analyst.

Ryan plays a key role in the effective delivery of our quantitative projects through scripting and testing online and CATI surveys, verifying data outputs and the production of data tables using our Confirmit platform.


We are Loving / Loathing right now………

Currently loving: •Sleep • Coffee • Sugar Pine 7 web series

Currently sick of: • Slow walkers • Still being cold despite the fact it’s summer

Victoria Williams

Victoria Williams

Senior Research Manager

Victoria has been working in market research for over seven years. 

Having started her career as part of the GfK graduate scheme, she moved on to client-side positions at Three and the Financial Times, before bringing her broad quantitative and qualitative experience to Mustard in 2015.

Victoria has extensive experience in the technology, media, financial services and FMCG industries, and draws upon her commercial knowledge to deliver tangible insights to our clients.


We are Loving / Loathing right now………

Currently loving: • An almost complete garden with prolific vegetable growth • The new tall, dark and handsome man in my life, Anton (the horse) • Being able to justify warm, hearty, unhealthy meals even though it’s ‘summer’ • Barcelona in a month

Currently sick of: • The emptiness that comes from the end of the Tour de France • Can’t remember the last day it didn’t rain or when I last checked the forecast and 10 days of rain wasn’t predicted • Flying ants • People deciding to take multiple children and suitcases on peak commuter trains