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Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Counting down to Prolific North Live 2017

On Wednesday 15th and Thursday 16th February, thousands of marketers will be heading to Event City in Manchester for the region’s largest digital, media and marketing expo.Mustard will be there, and we are very much looking forward to it!There is a fantastic programme of speakers and seminars lined up, but don’t forget to get out and visit the exhibition space too.Richard, Jo, Dave and Hannah ...


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Latest News.

  • Mustard Is Hiring
    Research Manager or Senior Research Manager (Salary £30k-£40k, depending on experience) Mustard has grown significantly over the last three years working with lots of big brands, and we’re looking for a new Research Manager or Senior Research...
  • Power to the People. Power to the Facts!
    Irina Dimitriade shares her views on what has been a turbulent few weeks in Western politics, and the implications for market researchers in a “post-truth” society. It’s been an “interesting” few weeks. The most important administration in the...
  • Sack race
    The official best brands of the year: 2016 Everybody loves a league table, and at Mustard we’re no different. It’s January, and it’s time for our retrospective look back at 2016, and to officially crown our brand of the year. Many have labelled 2016...
  • Top 10 benefits of using online tools to conduct projective techniques
    Anthony Shephard, associate director at Mustard, explains the top 10 benefits of using online forums and communities to get the most out of projective techniques. For many researchers and clients alike we think of conducting projective techniques...
  • trends
    Any research agency worth their salt* should be monitoring and acting on trends.  Be that... #Freshness, #Indulgence, #FoodPorn, #Provenance, #TheExperienceEconomy ...which helps us understand how consumers share their...
  • The Top 50 Integrated Agencies in the North 2016
    Mustard is now able to reveal the top integrated agencies in Northern England. Prolific North and Mustard have collaborated for the fourth year running to produce a definitive list of the Top 50 Integrated Agencies from across the North of England....
  • Mustard best agency
    Mustard were double winners at last week’s Federation of Small Business Awards at the Hilton in Manchester. The first award was for CREATIVE & MEDIA BUSINESS OF THE YEAR, and we were on a strong shortlist that also included Avant PR, Christian...
  • Why does The Apprentice hate market research?
    Victoria Bennett, research manager, discusses the bad rep market research seems to be getting in TV lately and gives a step by step guide into getting market research right. It’s that time of the year again (don’t worry Bethan, this is not a...
  • Hating on survey-gating
    Jack Melton Bradley, research manager at Mustard, talks about his frustrations with online surveys and recommends better ways to get respondents engaged.   Those who know me will often hear me say there’s nothing I find more...
  • One size (does not) fit all
    Hannah Barnsley, research executive at Mustard, reflects on the year’s retail figures and the possible reasons behind the disappointing results seen by some of the bigger department stores. This week saw M&S release a statement stating its...