Blog

Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Why You Should Really Know Your Market

Research Executive, Amelia, reflects on the 2017 Digital Entrepreneurial Awards and how brands should use research to ensure they get it right every time.Recently Mustard were nominated for a Digital Entrepreneurial Award, and as a newbie to the working world I was very excited to attend my first professional awards ceremony. Unfortunately I and the rest of the Mustard team were left disappointed,...


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Latest News.

  • Irina Dimitriade, Senior Research Executive, gives her account on her recent experiences with reporting data through storytelling, giving her top tips and tricks on how to tackle this creative process.  In what is normally an...
  • Mustard new team
    Mustard has further bolstered our research and business development teams having recently been announced as the winner of the FSB and WorldPay UK “Employer of the Year” award for the North West region. We are delighted to announce that David Hickson...
  • Top 50 Digital Agencies
    We are delighted to announce 2017's ranking of the Top 50 Digital Agencies in the North of England  Now into its fifth year, the Prolific North Top 50 Agency rankings has quickly become the “go to” source for a definitive breakdown of the...
  • Out Of Home Trends In The Leisure Sector – A Snapshot
    Laura Lyon provides a perspective on why monitoring and understanding trends is paramount for organisations to remain relevant. Experience over product In recent years there has been a drop in spending on products and a boom in spending on...
  • Prolific North Live
    On Wednesday 15th and Thursday 16th February, thousands of marketers will be heading to Event City in Manchester for the region’s largest digital, media and marketing expo. Mustard will be there, and we are very much looking forward to it! There is...
  • Mustard Is Hiring
    Research Manager or Senior Research Manager (Salary £30k-£40k, depending on experience) Mustard has grown significantly over the last three years working with lots of big brands, and we’re looking for a new Research Manager or Senior Research...
  • Power to the People. Power to the Facts!
    Irina Dimitriade shares her views on what has been a turbulent few weeks in Western politics, and the implications for market researchers in a “post-truth” society. It’s been an “interesting” few weeks. The most important administration in the...
  • Sack race
    The official best brands of the year: 2016 Everybody loves a league table, and at Mustard we’re no different. It’s January, and it’s time for our retrospective look back at 2016, and to officially crown our brand of the year. Many have labelled 2016...
  • Top 10 benefits of using online tools to conduct projective techniques
    Anthony Shephard, associate director at Mustard, explains the top 10 benefits of using online forums and communities to get the most out of projective techniques. For many researchers and clients alike we think of conducting projective techniques...
  • trends
    Any research agency worth their salt* should be monitoring and acting on trends.  Be that... #Freshness, #Indulgence, #FoodPorn, #Provenance, #TheExperienceEconomy ...which helps us understand how consumers share their...