Blog

Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Why You Should Really Know Your Market

Research Executive, Amelia, reflects on the 2017 Digital Entrepreneurial Awards and how brands should use research to ensure they get it right every time.Recently Mustard were nominated for a Digital Entrepreneurial Award, and as a newbie to the working world I was very excited to attend my first professional awards ceremony. Unfortunately I and the rest of the Mustard team were left disappointed,...


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Latest News.

  • Mustard has moved into a new HQ in the centre of Manchester. Our new office is in a prime city centre location – near the junction of Princess Street and Whitworth Street. We overlook the locks on Canal Street (for anyone hoping to commute...
  • Mustard rebrand
    Ci Research has rebranded. We are now Mustard. The essence of the brand remains the same. We are still passionate about making a difference. We remain committed to teamwork, quality, innovation and service. However, our clients told us...
  • A warm welcome to our latest recruit – Bethan Turner – who has joined the team as an Executive, and will be boosting Mustard’s statistical prowess. Bethan brings with her an enviable skill-set. She enhances the team’s language capability. Born and...
  • Emergency services staff are among the most trusted professionals in Britain, according to recent research. In a poll of over 7,000 people, we found that one in three consider the emergency services to be the most trustworthy sector. Charitable...
  • Mustard Director, Richard Walker, challenges the perception that market research and customer insight is for ‘big business only’. The business climate has changed significantly over the last 10 to 15 years. Consumers now demand much more from brands...
  • Mustard has delivered the results of a market research project on behalf of personal care brand, Escentially Smooth, supporting the company’s quest to be stocked by big, high street retailers. Contrary to what you might see on BBC1’s “The Apprentice...
  • golden eggs
    As predicted, 2012 has been the year when TRUST has begun to dominate the corporate agenda. Consumer trust has, without doubt, been eroded over the years. Trust in the media has been worn by the phone-hacking scandals – the gravity of which...