Blog

Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Why You Should Really Know Your Market

Research Executive, Amelia, reflects on the 2017 Digital Entrepreneurial Awards and how brands should use research to ensure they get it right every time.Recently Mustard were nominated for a Digital Entrepreneurial Award, and as a newbie to the working world I was very excited to attend my first professional awards ceremony. Unfortunately I and the rest of the Mustard team were left disappointed,...


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Latest News.

  • The Top 50 Integrated Agencies in the North 2016
    Mustard is now able to reveal the top integrated agencies in Northern England. Prolific North and Mustard have collaborated for the fourth year running to produce a definitive list of the Top 50 Integrated Agencies from across the North of England....
  • Mustard best agency
    Mustard were double winners at last week’s Federation of Small Business Awards at the Hilton in Manchester. The first award was for CREATIVE & MEDIA BUSINESS OF THE YEAR, and we were on a strong shortlist that also included Avant PR, Christian...
  • Why does The Apprentice hate market research?
    Victoria Bennett, research manager, discusses the bad rep market research seems to be getting in TV lately and gives a step by step guide into getting market research right. It’s that time of the year again (don’t worry Bethan, this is not a...
  • Hating on survey-gating
    Jack Melton Bradley, research manager at Mustard, talks about his frustrations with online surveys and recommends better ways to get respondents engaged.   Those who know me will often hear me say there’s nothing I find more...
  • One size (does not) fit all
    Hannah Barnsley, research executive at Mustard, reflects on the year’s retail figures and the possible reasons behind the disappointing results seen by some of the bigger department stores. This week saw M&S release a statement stating its...
  • Popcorn innovation
    We are celebrating the official launch of our Popcorn innovation process, by producing a not-to-be-missed limited edition batch of mustard flavoured popcorn. Get in touch for a free sample! Why popcorn? Mustard has been helping clients develop new...
  • Disco balls
    Recent research conducted by Mustard has shown that younger people would be much less trusting if it came to their partners heading off for regular dance lessons with someone else. Mustard delivered a series of online polls in support of our friend...
  • Jaffa Cake
    Bethan Turner, research manager, talks #traingate and how an office debate helped highlight the importance of acknowledging preconceptions in research. Everyone who hasn’t been hiding under a rock these past few days has heard all about the mess...
  • Anthony Shephard, associate director at Mustard, shares his knowledge in Quality Assurance and, as Mustard’s Quality Management Representative, explains the benefits of working with an ISO 20252:2012 approved agency. At Mustard we thrive on...
  • Social media coffee shops
    Bethan Turner, research manager at Mustard, shares her recent experience of being incentivised to leave positive feedback whilst lunching, and raises her concerns as to what impressions such practices leave on the research industry as a whole. I...