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Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Why You Should Really Know Your Market

Research Executive, Amelia, reflects on the 2017 Digital Entrepreneurial Awards and how brands should use research to ensure they get it right every time.Recently Mustard were nominated for a Digital Entrepreneurial Award, and as a newbie to the working world I was very excited to attend my first professional awards ceremony. Unfortunately I and the rest of the Mustard team were left disappointed,...


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Latest News.

  • pie
    Advice for successful segmentation  Many companies and organisations will use segmentation models – based on either their customer base or the market as a whole. Segmentation is about understanding the diverse attitudes, behaviours and needs of...
  • Market research segmentation
    Treat different groups of people differently. Stereotype. Find your competitors' weaknesses and go for the kill. We are not suggesting you live your life by these rules. But please do consider them when planning your next customer or market...
  • boat tether
    Mustard is recruiting the best talent in the North of England. We are looking for a quantitative associate director and a senior research executive to join our growing research agency. We are looking for people that can make the difference....
  • market research presentation tips
    Top tips and advice for market research debriefs and presentations Richard Walker, Director at Mustard, has over 20 years’ experience of debriefing market research projects and programmes. As a former MD of a film productions business, he is also...
  • MIF
    Amy Harrod reflects on what the team got up to in March. Great Irish Office Bake Come Dancing!   In honour of Saint Pat, we raided our wardrobes for a hint of green, cracked open the baileys and enjoyed not one but two beautiful baked goods....
  • Tips and advice fo all budding market researchers
    Looking for a career in market research? Here are Jen Monaghan’s 5 insights to help you in your first role in a market research agency I am still a relative newcomer to the world of market research, having joined the Mustard team just six months ago...
  • cheers
    Anthony reflects on customer satisfaction from the other side of the survey... To escape the doom, gloom and rain of Manchester I have recently been on a getaway to Hurghada in Egypt. I was two days into a week holiday, when upon returning to the...
  • qualitative market research projective techniques
    Projective techniques are a key tool in qualitative market research for accessing sub-conscious needs, motivations, attitudes and perceptions. Here we have a countdown of some of our favourites. Projective techniques are useful on a number of levels...
  • radio bingo
    Amy Harrod looks back at February antics... Good riddance Dry January, February is where the parties are at (and the pancakes)! 1.       Pancakes and Pilsner at Alberts Schloss We spent Shrove Tuesday lunch time in...
  • escalator
    From Jacuzzi to Jet Ski, there’s a whole host of words in the English language that started out life as brand names. How many do you know on our list? Super Glue Whilst Super Glue originally referred to a specific brand of adhesive, most people now...