Blog

Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Why You Should Really Know Your Market

Research Executive, Amelia, reflects on the 2017 Digital Entrepreneurial Awards and how brands should use research to ensure they get it right every time.Recently Mustard were nominated for a Digital Entrepreneurial Award, and as a newbie to the working world I was very excited to attend my first professional awards ceremony. Unfortunately I and the rest of the Mustard team were left disappointed,...


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Latest News.

  • Co-production
    Bethan Turner, research manager at Mustard, talks client-agency collaboration. One of my favourite parts of my job is getting out there and speaking face-to-face with Mustard’s prospective and new clients. Explaining how our research can help them...
  • Richard Walker, director at Mustard, reasons why understanding customer experiences should not be a mystery. Start typing the word “mystery” into Google, and a range of potential search options emerge. Mystery “Road” features prominently, and is (I...
  • The kings and queens of cake
    The Great British Bake Off is back for a sixth series, BBC1 8pm on Wednesday evening in case it isn’t already in your calendar or Sky planner. Episode one is cake week. Have you ever wondered who the UK population most associates with cake? Well the...
  • Mustard Research New Hires and Promotions
    We are delighted to anounce news of four new appointments and two promotions in our Manchester office. Cheryl Anderson has joined as an associate director. Cheryl has operated as an independent qualitative freelancer since 2009, working with...
  • persuasive science
    Enough to grab your attention? 95% of people don’t wash their hands correctly after using the toilet. Well it certainly grabbed mine – some of the Mustard team were enjoying a drink or two at the recent Manchester International Festival in Albert’...
  • Ice cream
    Following the success of our very own Mustard ice-cream van, Tom Webb has a go at his first infographic. Perhaps it'll bring the sun back to Manchester?  
  • Market Research briefs
    With the economy improving and businesses continuing to feel optimistic about the future, increasingly we are seeing new clients approaching us who are considering conducting market research for the first time – whether to better understand their...
  • Top 50 PR Agencies in the North
    We are pleased to officially announce the official listings of the Top 50 PR companies in the North for 2015. This is the third year that Mustard has delivered this initiative – in association with Prolific North – and we are delighted by the...
  • Probably the best market research in the world?...  Probably not… Whilst some people are currently using social media to extol the virtues of Carlsberg's creative outdoor campaigns, Mustard's Gareth Hodgson takes the time to scrutinise the...
  • Hiding under the bed
    There’s something hidden under my bed and for years I’ve tried to pretend it doesn’t exist. It was always there with me, always there for me, it used to be a part of me but now I’m ashamed of it. Well last week I decided to do something I hadn’t...