Honeycomb

Imagine being able to combine the WHAT from existing data with the WHY from real-time insights.

Honeycomb expect more

Honeycomb what why

Why Honeycomb?

Honeycomb’s message is a simple one. We think you should expect more from data. We challenge the notion that WHAT people do and WHY they do it can be viewed in isolation. By thinking differently, we can create bigger picture understanding that drives positive change for organisations and their customers.

Doing this can be difficult and time-consuming. If it was easy it would have been done already. That’s where Honeycomb comes in. We’re here to work with you to make the difficult simple, and to turn existing data into something valuable.

We’re here to enable you to expect more.

Why use honeycomb

What is Honeycomb?

Honeycomb is based in Manchester and has a rare blend of experience in data science, market research and business implementation. With this experience, Honeycomb is ideally placed to answer both the WHAT and the WHY questions to deliver smarter business outcomes.

No matter what your issue, we have the tools and experience to help you drive competitive advantage. Our work encompasses market and industry landscaping, customer understanding, competitor benchmarking, communications strategy and perhaps most importantly, ensuring that these strategies are fit for the future. At the heart of Honeycomb though, is a deep desire to make the difficult simple. We love getting stuck into the most challenging problems and delivering solutions that are clear, concise and commercially viable for your organisation.

The Honeycomb approach

Data can be intimidating. It can be unruly and unforgiving. Our approach is designed to take the fear out of the process. Our four-step approach is designed to help you to get the best out of your available data:

What is Honeycomb

How can Honeycomb help?

Our unique blend of experience in data analytics and market research means we have a broad range of analytical tools at our disposal. All our work is designed to your specifications, so you can rest assured that the analytical solutions we provide will be fit for the purpose.

Our expertise includes:

  • Segmentation / cluster analysis
  • Factor analysis
  • Key Drivers Analysis
  • Structural Equation Modelling (SEM)
  • Trade-off
  • Conjoint analysis
  • TURF analysis
  • Sentiment and textual analysis
  • Forecasting
  • Discriminant analysis
  • Random forests / ensemble trees
  • Logistic regression
  • CHAID
  • Max Diff
  • Pricing analysis ( Gabor-Granger, Van Westendorp, BPTO)
  • Intelligent benchmarking
  • Web scraping and Passive Metering
  • Simulation

Discover how Honeycomb can make a difference to your business

Our Thinking


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Our people


Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.