Research methods

Research events

Innovative, cost effective and immersive, the Research Event has been devised by Mustard for those instances where we need to deep-dive with  multiple stakeholder groups within a limited timeframe.

A single day Research Event can offer the opportunity to consult with up to ten different stakeholder groups (customers, prospects, staff, suppliers, etc.) for extended periods of time (anything from 2-3 hours per group).

We secure high profile venues, and split them into ‘insight zones’ (focused around key objectives). Each stakeholder group is moderated around each of the insight zones, with the sessions concluding within action-focused ‘plenary zones’.

Research Events are engaging and inspiring for participants, immersive for clients, time effective, cost effective and action oriented.