Research methods

Hall tests

Mustard uses hall tests for new product development and concept testing.

Hall tests

Test venues are booked within town and city centre locations - recruiters invite passers-by, via a short screening interview, to participate in a hall test (assuming they meet the target profile).

Hall tests are often used for new product testing (such as tasting food and drink varieties), or for giving feedback on design concepts - such as branding, packaging, marketing communications or other product literature.

Hall tests can also include a qualitative element. For example, participants who vehemently like or dislike a particular product or concept can be questioned further to understand why.