Research methods

Research panels

Mustard recruits and manages market research panels, both for individual client usage and sector-wide application. Our panels come in a variety of shapes and sizes - with both quantitative and / or qualitative leaning.

Panels provide agencies and clients with a ‘ready-to-research’ audience - allowing for quick turnaround fieldwork and cost savings in the medium to long term. They provide instant feedback on ‘hot topics’, quick quantification of qualitative insights, and feedback on campaigns, creative materials or concepts.

Our panels provide clients with a bespoke and branded research solution - and although without the 3-way dialogue of an online community - a professionally delivered panel can still allow participants to feel like they are ‘part of something’ - engendering increased closeness and participation.