Public Sector

Public Sector

Our work in the public sector primarily covers health and social care, childcare provision, employment and skills and regeneration / community development. We have also worked closely with many local authorities / strategic partnerships and Local Enterprise Partnerships. We remain passionately committed to delivering action-focused insight in areas where behavioural change can be achieved for social benefit.

Public sector research expertise


We developed a segmentation of young people in the London Borough of Tower Hamlets, with the objective of informing a social marketing campaign that could encourage healthy lifestyles by leveraging the London 2012 Olympics. Segments were derived via surveys, and we delivered an ethnographic “deep dive” to understand the specific triggers and barriers to healthy lifestyles amongst three priority segments.

U&A (needs and behaviour)

We have built a considerable bank of expertise in generating insight to help clients deliver services more closely aligned with public and patient desires and needs. Our consultations have helped re-design services, and have explored how to overcome barriers to usage e.g. for screening programmes

Customer satisfaction / CX

We have measured satisfaction with service delivery via patient experience assessment programmes, for hospitals and NHS Trusts from Liverpool to London.

Communications development / testing

Our research has helped inform many social marketing campaigns, including the multi award-winning “Be a Star” campaign dedicated to increasing the number of young mums who choose to breastfeed. Our research has also informed campaigns ranging from smoking cessation to bowel cancer screening.

Proposition / Concept testing

We have delivered research to explore and test propositions around service redesign and the issues faced in rebuilding and relocating clinical facilities. We have consulted with those delivering services (we regularly survey NHS staff), as well as those accessing services (young people and adults).

Employment and skills

Our knowledge of the learning and skills agenda and our strength in employer / learner engagement has been instrumental in our appointment to a broad range of programmes. These have included Skills Needs Assessments, Workforce Development Planning, Labour Market Analysis, Training Provider Mapping, Programme Evaluations and Employer Awareness and Satisfaction Surveys.

Childcare research

We have extensive experience of delivering Childcare Sufficiency Assessments and Childcare Research for local authorities across the UK, including Bedfordshire County Council, Hertfordshire County Council, London Borough of Hounslow, London Borough of Richmond upon Thames, Medway Council, Peterborough City Council and Stoke-on-Trent City Council.

Our people

Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.

Our Thinking

Recent news and articles – please feel free explore, share, post comments and join in the conversation!