Automotive research

We have broad experience in the sector, working with vehicle manufacturers, car dealerships, software manufacturers and financial services organisations.

Where we have made a difference:

  • U&A surveys to profile customers and prospects, and understand their discrete needs when ‘car shopping’
  • Dealership research – understanding different needs at various stages of the buying process, and their customer experience requirements
  • Concept development research to understand appeal of introducing telematic solutions into fleet policies
  • Concept testing research – for example new lease schemes, new financing schemes, etc.
  • TV ad testing

Automotive market research