Distribution and logistics research

Mustard has worked in distribution, logistics and transportation since the agency was founded, and we understand the key strategic and operational issues affecting these markets. Research and consultancy projects and programmes have covered parcels delivery, haulage, shipping containers, courier services and component parts distribution.

Clients worked for in this sector have included Deutsche Post, UPS, TNT, P&O, Initial City Link, Hapag Lloyd, Unipart Rail and Brammer Group.

Where we have made a difference:

  • We have run a market share programme on behalf of many of the leading UK express parcels carriers for around 15 years. Data is supplied to us by all participating carriers on a quarterly basis, and confidential reports produced and issued summarising performance by segment over time. We also provide forecasting reports using econometric modelling techniques based on the market data provided.
  • We have vast experience of conducting customer satisfaction and service quality benchmarking studies on behalf of a broad range of companies in this sector. Typically these studies have provided an overview of customers’ key service priorities, the drivers of value and loyalty in the marketplace, and an assessment of how our client’s products and service is perceived relative to the competition.
  • We have completed research studies in this sector to inform decisions on new product and service propositions. As an example, for one client we conducted research to help them to decide on whether to invest in developing and implementing online systems to allow their customers to track deliveries.