Mustard specialises in Customer Acquisition and Retention. Our insight helps clients acquire and retain their precious customers. We provide commercial and strategic market segmentations, and Usage & Attitude (U&A) surveys to understand decision making and customer behaviour.
We help clients understand product/service usage, attitudes and behaviours
We help clients understand underlying needs and motivations, and assess how well the product/service offer is aligned to these
We help clients explore and understand the decision making process – the triggers, drivers and barriers across multiple stakeholder groups
We help clients prioritise and target by delivering commercially strategic and value-led customer and market segmentation models
We deliver insightful, pragmatic recommendations on how to maximise sales / acquisition and minimise churn among priority segments
Usage and Attitude surveys (U&As) and market segmentation research (both quantitative and qualitative) are core territory for Mustard, and where we can easily demonstrate our own brand in action – making a difference and enabling better, more informed decision making.
We have the insight, analytics, empathy and nouse to deliver market segmentations that work, and we have the tools and know-how to help embed them into the business.