We help clients understand what unmet needs exist among key stakeholders
We work with clients to convert unmet needs into opportunity concepts
We work with clients and their customers / service users to develop and test these concepts
We deliver clear insight and recommendations on likely take-up, pricing/promotion and go-to-market strategy
We have many B2B and consumer case studies of how we have helped clients develop and deliver new products and services. Our approach is based around a philosophy of structuring innovation processes around customer needs.
Internal workshops help us to scope solutions to those needs and opportunities. Further qualitative and quantitative research with customers and prospects develops the solutions into concepts which can be tested on key metrics (i.e. appeal).