What makes us different

What makes Mustard any different to other research agencies?
1. Our “go for it” culture where individuals thrive and anything is possible
2. Our ways of working, providing clients with unrivalled levels of service and exemplary project management
3. Our dedicated, passionate and personable people who build long-term relationships grounded in trust
4. Our significant experience across sectors

What else makes us different?

Our obsession for Making the Difference

So much so – we put it in the logo. Nothing beats the buzz of seeing our work have real-life impact. We exist to help clients improve their decision making, to help them to beat their competition, to make or save money, to improve satisfaction, loyalty and advocacy, or to engage more effectively.

We also make a difference to our clients on a daily basis by delivering an attentive service to our clients that is second-to-none.

Our brand vision is underpinned by four core brand pillars.

Our 4 Brand Pillars

Our Global Reach

Our international research credentials are strong. Mustard has delivered market research programmes in more than 75 markets around the world. Indeed, the business was founded on multi-country tracking research for leading brands in the chemicals sector.


international research credentials

We are not tied to using any particular agency in any market – we operate using a vetted network of partners whom, allowing us to be cost competitive, allowing us to leverage higher levels of service, and allowing us to hand-pick partners based on their skill sets and specialisms.

We ensure that all of our partners follow similar quality assurance procedures as us and must be fluent English speakers. All receive written and verbal briefings, and if working with a partner for the first time we also meet in person (for briefing and fieldwork observation).

We also coordinate international programmes from the UK, using specialist online panel providers and multi-lingual CATI units for telephone research.

Who we make a difference for

Here is a small selection of the company we keep

Our people

Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.