This greeting card made us smile the other day:

“Birthdays are good for your health. Studies show that people who have more birthdays tend to live longer.”

This earth-shattering insight links nicely to the fact it is two years since Mustard revealed its new brand identity. Here’s what we have been up to during the last year.


We have had a positive year and are forecasted to achieve 15%-20% growth by the end of our financial year. This growth has been fuelled by a series of significant wins, brought about focusing on key account management strategies, exemplary project management and improved marketing activities. Online communities, and most recently our “pop-up” online community proposition now account for a significant proportion of the programmes we deliver.

New clients

We are delighted to have retained excellent client relationships and programmes of research across multiple sectors, including financial services, building and construction, b2b services, retail, leisure and food & drink. You know who you are, so thank you. We have also established a number of new client relationships across a range of sectors, and have delivered projects for over 20 new clients so far this year.

New faces

We have recently added two new faces to the team. Laura Holloway has joined as senior research executive, having previously worked agency side in the healthcare sector. Amy Harrod has also joined the team as research executive. Amy has recently returned to the UK following a spell in Australia working with Melbourne based fashion label, Anna Thomas. Prior to her life in Australia, she had her own lingerie and swimwear business.

Look out for

Things to look out for over the coming weeks…

  • Our team Christmas party in Barcelona. Check our Twitter feed for live updates (@Mustard Research)
  • Our #MustardSelfie competition – look out for your Christmas card if you are on our mailing list
  • More blogs, more tweets, more pins, more LinkedIn updates – connect with us if you haven’t already

Without wanting to wish time away, we really can’t wait to get stuck into 2015. It would be great to talk about your plans for next year, regardless of whether they’re set in stone. Do feel free to call us, drop us an email, or pop in and say ‘Hi’ anytime. We can’t promise there will be any cakes left.

Mustard Birthday Cakes