Treat different groups of people differently.


Find your competitors’ weaknesses and go for the kill.

Market research segmentation

We are not suggesting you live your life by these rules.

But please do consider them when planning your next customer or market segmentation.

Mustard delivers segmentations across sectors and markets, with clear commercial focus and purpose.

We inform retention and acquisition strategies by having a better understanding of different needs and motivations.

We help clients find their “lower hanging fruit”, and keep their most important customers engaged and satisfied.

We deliver segmentations that make a difference.

Thinking about a segmentation? These handy tips are a useful starting point.

For more information, call Richard on +44 (0)161 235 5270.