Today is our birthday! It was exactly a year ago today that we announced our new brand identity and Ci Research became Mustard. Before heading out to party we thought we should share an agency update.

“Birthdays are filled with yesterday’s memories, today’s joys and tomorrow’s dreams”.

Here’s a snapshot of all three.

Yesterday’s memories:

It’s been a great first 12 months for Mustard. We moved into our new offices at Princess Street,  Manchester over Christmas – next door to our Brand Alignment partners, Brand Vista.

2013 has seen our collaboration the Brand Alignment Monitor (the BAM™) take off and go global,  including BAM™ projects across several sectors.

We’ve conducted the A-Z of research, having consulted with accountants and academic institutions, builders, bar visitors, cellular biologists and construction companies, doctors, disadvantaged groups, employees and employers, film enthusiasts, gardeners, health service staff and patients, home-bakers, journalists, kids shoe-shoppers, and many more b2b and b2c audiences – through to wine enthusiasts, x-ray operatives, young offenders and zoo visitors!

We have delivered projects from Chester to Chessington and from Chile to China.

And we passed our ISO20252 quality inspection, yet again, with flying colours.

Today’s joys:

We’ve got a fantastic, settled team, pumped up, living and breathing Mustardness. We have developed some superb working relationships with our clients, and our new venture in India is moving forward apace.

Tomorrow’s dreams:

We will continue to delight our clients, and remain passionate about making a difference. We have plans for growth, and are delighted that we will be starting the year with our name on a number of new rosters. Bring on 2014 and year 2!

We hope to be able to speak with you soon regarding your research plans for next year.

Colin Auton, MD