Mustard is pleased to announce news of a promotion and two new appointments following a series of significant wins.
Gareth Hodgson has been promoted to director. Gareth has had two spells with the agency, initially from 2000 to 2002, re-joining in 2008 following a spell working client side with Iceland and Shop Direct Group.
As part of his directorial remit he will take on an increased role in the strategic direction of the business and full responsibility for Mustard’s people and personal development strategy.
Gareth commented: “After initially being given the opportunity to start my research career here as a graduate, I’m delighted to be playing a more influential role in the future direction and success of Mustard, both commercially and as a great place to work.”
Fellow director Richard Walker commented: “Gareth has a considered and pragmatic approach to business, which clients love. He has managed to demonstrate over the years that he truly “gets it”, in terms of the role that insight plays in identifying and then maximising commercial opportunity. He has a superb work ethic, unwavering client focus and embodies what Mustard is all about – considered creativity and a burning passion for making a difference.”
Gareth’s promotion has coincided with two new appointments. This recruitment drive has been powered by a significant year-on-year increase in revenue, anticipated to be 20% by the end of 2014, with “pop-up” online communities making a key contribution to this growth.
Laura Holloway has joined Mustard from Adelphi Values as senior research executive. She has over four years’ research experience, and has delivered qualitative and quantitative research programmes for clients across sectors, with significant involvement in healthcare. Laura will be hands-on delivering ad hoc projects, and in the initial weeks she has already been in the field engaging with consumers as well as b2b audiences as diverse as builders and cellular biologists.
Meanwhile, Amy Harrod has joined the team as research executive. Originally from Marple Bridge, Amy has recently returned to the UK following a spell in Australia working with Melbourne based fashion label, Anna Thomas. Prior to her life in Australia, Amy had her own lingerie and swimwear business. Amy will be assisting in the delivery of projects for clients in the retail and leisure sectors.
Commenting on the two new appointments, Colin Auton, managing director said “Laura and Amy have made a flying start to their careers at Mustard. They share the “let’s just do it” mentality that is critical for dynamic growing business like ours. Their maturity combined with their energy and enthusiasm will make them considerable assets as well as valued colleagues.”