We are delighted to anounce news of four new appointments and two promotions in our Manchester office.
Cheryl Anderson has joined as an associate director. Cheryl has operated as an independent qualitative freelancer since 2009, working with agencies including Razor and Truth. Previous to that she held senior positions with ABA Research, EVO Research, TW Research and Synovate.
She has significant experience in youth / kids research across a range of sectors including FMCG, media, utilities, financial services and social research.
She joins Mustard having recently completed a PhD in Social Change at University of Manchester.
Mustard has also appointed two new senior research executives.
Tom Webb has joined the team from Ipsos Mori. His background is primarily in project management of quantitative research, having delivered several global tracking studies in food & drink and telecommunications.
Tom’s qualifications include BSc Business Management at the University of Salford, and MA International Relations at London Metropolitan University.
Jack Melton Bradley has joined the team from CGA Strategy in Stockport.
He has three years of experience in research, with his last role being Senior Account Manager for an agency specialising in the alcoholic drinks sector. This is Jack’s interest as well as expertise, despite hailing from the West Country where, in Jack’s own words, “they drink nothing but Cider”.
Jack has a BA in Politics from the University of Sheffield
The fourth new arrival is Bronagh Lavery, who has joined the team as a research executive from Vision One Research.
Bronagh has almost two years’ agency experience, as well as three years’ experience conducting and reporting on psychological research projects.
Bronagh graduated from the University of Liverpool with a BSc in Psychology, and understanding of individual’s cognition and behaviour remains a primary interest.
In addition to the four new hires, Mustard is pleased to announce two promotions.
Bethan Turner has been promoted to research manager.
Bethan joined Mustard in November 2012, and has been quickly promoted to Research Manager having proven herself as a remarkable talent.
She has consistently been delivering projects to a high standard across FMCG, financial services and the public sector including ethnographic programmes, segmentations and “pop-up” online communities. She is a qualified statistician who is equally adept at moderating groups with hard-to-engage audiences as she is at exploring and understanding complex customer and market data.
Elizabeth Brierley has been promoted to senior research executive.
Liz is a passionate and enthusiastic researcher, and an exceptional organiser and coordinator, which has proven invaluable as the agency has grown. She has been hands-on in the delivery of qualitative and quantitative research programmes across sectors, including moderating some of the agency’s high profile online communities.
She is of the “just do it” mind-set, as demonstrated by her drive and determination in further developing the agency’s film / video capability – as well as project managing and delivering the recent Manchester office re-fit.
Gareth Hodgson, director, commenting on the team changes said,
“At Mustard our focus is on making the difference for our clients, and our significant growth is testament to our success in this area with a loyal and rapidly growing client base. Bethan and Liz have been invaluable in helping achieve this at both a project and wider business level, and I’m delighted to see their contribution and development rewarded.
Cheryl, Jack, Tom and Bronagh have all already demonstrated that they are valuable assets to the business, bringing specialist sector and methodological expertise to the team, along with the passion and personality that is synonymous with Mustard.”
Mustard’s growth and development continues apace, and exceptional researchers who share our passion for making the difference are welcome to send us a CV at any time.