Ci Research has rebranded. We are now Mustard. The essence of the brand remains the same. We are still passionate about making a difference.

We remain committed to teamwork, quality, innovation and service. However, our clients told us that our identity didn’t reflect our brand in terms of our personality, how we behave, how we operate and what we deliver. So we have changed name and how we present ourselves.

The people are the same – grounded and commercially pragmatic.

The insight is still great – clear, concise, action-focused.

The MD’s jokes are still awful.

As you would expect of a company which has helped many of our own clients through the process of rebranding, launching new brands and monitoring existing brands, we were keen to do the job properly. A big thank you to all of our clients, partners and colleagues who took part in the consultations and wowed us with their creativity.

If you would like to know more about our new identity, our decision-making and the processes we went through, give the Mustard team a call on +44(0)1625 628000.