Mustard  is pleased to announce news of a promotion and a new appointment ahead of Christmas.

Bethan Turner has been promoted to senior research executive.

Bethan joined Mustard as a research executive in November 2012, and has been quickly promoted to senior research executive following a fantastic first 12 months. Bethan has been working with clients from b2b software, food & drink, financial services and from the public sector, and recently passed the MRS Certificate.

She is both a highly qualified statistician and a specialist in consulting with hard-to-reach groups. Projects delivered include segmentations, conjoint studies, needs assessments, as well as providing the analytics behind the agency’s ad and brand tracking solution – the brand alignment monitor™ (BAM™).

This promotion coincides with the appointment of Elizabeth Brierley.

Elizabeth has joined the team as research executive. Elizabeth graduated from Edge Hill University this year with a BSc (Hons) Business Management and Marketing, and joins Mustard following a spell at Boxclever Consulting during her studies. She will be working with clients across financial services, retail and leisure sectors.

Gareth Hodgson, associate director at Mustard said,

“From day one Bethan has impressed us with her enthusiasm and can-do attitude. She offers a rare mix of mathematical and statistical prowess alongside qualitative empathy. Her commitment to service excellence and her passion for making a difference has been evidenced in the client feedback within our post-project client satisfaction surveys.

“Meanwhile Liz has already seamlessly fitted into the Mustard way-of-working and has really hit the ground running.”

Colin Auton, managing director at Mustard added:

“The current economic climate means that not all agencies are in a position to recruit at the moment.  It’s an indication of our drive to succeed that we can continue to seek out the best research talent.

“Typically our new recruits are skilled and dynamic self starters with a genuine belief in the added value that insightful research can provide.  Bethan and Liz certainly fit the bill.  We’re delighted with what they are bringing to the team.”