Top 10 Projective Techniques

Projective techniques are a key tool in qualitative market research for accessing sub-conscious needs, motivations, attitudes and perceptions. Here we have a countdown of some of our favourites.

Projective techniques are useful on a number of levels. Not only are they useful for providing something ‘different’ to moderated discussion, but they can be essential for delving deeper into the sub-conscious. Projective techniques are also useful when exploring subject areas that consumers might not necessarily find it easy to elucidate an opinion (e.g.