It’s that time of the year again where Mustard is delighted to reveal the top integrated agencies in the North of England.
For the fifth year running Mustard and Prolific North have collaborated to compile the Top 50 Integrated Agencies in the region. This year, once again, the rankings have been driven mostly by financials.
We’d like to thank all the agencies who volunteered their information this year. All other information was captured and verified through a number of online sources – most notably Bureau van Dijk’s Fame database.
Every year we see more and more agencies asking to be considered for our countdown. Consistent with previous years, some of these new entrants have made it straight into the top 50 with both Media Works and Banana Kick appearing in the 2017 rankings at 27 and 50 respectively.
Big climbers in this year’s rankings include Ponderosa (up 30 places from 76th to 46th), Drummond Central (moving 24 places from 39th to 15th) and C21 (improving by 22 places from 61st to 39th). Other notable climbers in 2017 include Savvy, Bluestorm, Strawberry, Elmwoodand driven.
McCann’s retain top spot for the fifth year in succession.
This year’s full Top 50 Integrated Agencies in the North 2017 are as follows:
Position 2017 |
Company Name |
North of England office location |
Staff Count 2017 |
Key Clients 2017 |
1 |
McCanns Manchester / Lakestar McCann | Manchester |
366 |
Aldi, Smyths Toys, CrossCountry Trains, Shire Phamraceuticals, Harveys, Well Pharmacy |
2 |
Havas Lynx | Manchester |
291 |
Astra Zeneca, Teva, Novartis, Sanofi Genzyme, Novo Nordisk |
3 |
Intermarketing | Leeds |
187 |
Adidas, Jet2, RSA/More Than, Sky Bet, Bupa Global |
4 |
Jaywing | Sheffield |
270 |
Pandora, Gala Bingo, Center Parcs, DFS and first direct |
5 |
Home | Leeds |
186 |
ASDA, Argos, Jaguar Land Rover, Jet2, Principal Hotel Company |
6 |
WRG | Manchester |
156 |
Wella, Tour de France, Chivas, adidas |
7 |
MB Advertising & Marketing Ltd | Sheffield |
67 |
Desira Motor Group, Drive Motor Group, Marshall Motor Group, Pentagon Motor Group, Robins & Day Ltd (Peugeot Motor Company) |
8 |
Media Agency Group | Manchester |
50 |
PortAventura, Today Tix, Go Vegan World, Scalable Captial and Isabel Marant |
9 |
Elmwood | Leeds |
132 |
Aerospace Bristol, Heineken Bohemia, Ann Summers, Coca Cola, Royal Mail |
10 |
CreativeRace | Leeds |
154 |
Greggs, dfs, IHG, Silver Cross, Ritter Sport |
11 |
Momentum Instore | Handforth |
123 |
Sainsbury’s, TK Maxx, Boots, Maybelline, Akzo Nobel |
12 |
Love Creative | Manchester |
54 |
Haagen-Dazs, Haig Club, Umbro, Guinness, Conde Nast
|
13 |
BJL | Manchester |
81 |
ASDA, Ronseal, Swinton, PureGym, BASF |
14 |
Refinery | Manchester |
97 |
AkzoNobel, Co-op, Hillarys, Magnet Trade and Manchester Arndale |
15 |
Drummond Central | Newcastle |
45 |
bet365, Quint (Moneyguru), Tor Coatings (Zinsser), Tyne & Wear Metro, Atom Bank |
16 |
Gecko | Leeds |
56 |
The Claims Guys, Peninsula, People’s Postcode Lottery, Rank, Croner |
17 |
TBWA\Manchester | Manchester |
69 |
mbna, Rentalcars, Thorpe Park, Remington, Bombardier |
18 |
SteinIAS | Bollington |
61 |
Castrol BP, ETS, Ingredion, Merck, Trelleborg |
19 |
Fresh | Cheadle |
97 |
Radisson, M&S, Co-op, Santander, Clarks |
20 |
Everything Different | Newcastle |
53 |
Carpetright, Land Securities, Redrow Homes, Sky, L’Oreal |
21 |
Savvy | Leeds |
87 |
Britvic, Pernod, Kerry Foods, Adidas, Mars |
22 |
Delineo | Manchester |
49 |
The Coop, Azlan, United Utilities, Penguin Random House, Certas Energy |
23 |
Uniform | Liverpool |
46 |
Primark, Mitre, Knight Dragon, Amtico, Innocent |
24 |
Brass | Leeds |
85 |
First Direct, Kellogg’s, Lucozade Ribena Suntory, Leeds Beckett University, Hammonds |
25 |
Propaganda | Leeds |
40 |
the car people, habitat, Magna Colours, Ann Summers |
26 |
Hangar Seven | Macclesfield, Leeds and London |
126 |
Tesco, Brakes, Barbour, National Express, ShopDirect, B&Q |
27 |
Media Works | Newcastle |
85 |
Ralph Lauren, Yorkshire Water, Silver Cross, Lookers Group, Esh Group |
28 |
Bluestorm | Hull |
30 |
Hull UK City of Culture 2017, Green Port Hull, AAK, AB Graphic International, The Deep |
29 |
MC2 | Manchester |
38 |
NCC Group, Deloitte, Assetz Capital, Mondelez International, Sky Medical Technologies |
30 |
Parker Design | Northwich |
36 |
AstraZeneca, Thomson Reuters, United Utilities, Convatec, H&T Presspart |
31 |
Workhouse Marketing | Preston |
36 |
Stax Trade Centres, Crown Paints, Hempel, Wyndham, Hyundai |
32 |
Seventy7 (Previously The Photolink) | Manchester |
82 |
Jimmy Choo, M&S, Tom Ford, John Lewis, Tesco |
33 |
Dinosaur | Manchester |
23 |
Co-Op Food, The Gym Group, Co-Op Bank, Atkins, TFGM / Metrolink |
34 |
driven | Wilmslow |
25 |
Alpecin, Blue Diamond Growers, Go Outdoors, Perfect Home, CarFinance247 |
35 |
Heckford Advertising | Preston |
45 |
BMW, Lancs County Council, Wain Homes, Aston Martin, Vimto |
36 |
Live & Breathe | Leeds |
53 |
Happy Egg Co, Morrisons, Avonmore, Wickes, Peroni |
37 |
Clear Marketing | Manchester |
25 |
Warburtons, very, Kellogg’s, Hitachi, PZ Cussons |
38 |
We Are Boutique | Leeds |
18 |
Costcutter, Express Bi-folding Doors, safe.co.uk, Ryobi, Yushoi |
39 |
C21 | Altrincham |
16 |
|
40 |
Strawberry | Hull |
36 |
Hugh Rice Jewellers, Hull & East Yorkshire NHS Hospitals Trust, Beal Homes, Siemens, Tropic Skincare |
41 |
A&P | Preston |
48 |
Furness BS, Redrow, DAF, Ultraframe, Speedy |
42 |
Turn Key | Leeds |
38 |
Guinness, Johnson&Johnson, Campari, Imperial leather, Mattel |
43 |
One | Manchester |
35 |
United Utilities, BUPA, Hoover Candy, Joseph Holts Brewery, Moduleo |
44 |
CBJWT | Manchester |
32 |
BBC, John West, Magnet, On the Beach, Siemens |
45 |
DS.EMOTION | Leeds |
30 |
Hilton, Hill Residential, Civic, Queensberry Real Estate, Aviva |
46 |
Ponderosa | Otley |
34 |
Russell Hobbs, Jackpotjoy, Sony Music, George Foreman Grills, Remington |
47 |
Oakbase | Wilmslow |
30 |
Meyer Group Ltd., TJ Hughes, Bunzl Plc, Mattel, Avalon Funeral Plans |
48 |
Blue Chip | Manchester |
28 |
Rexel Rewards, McCain, Bodyform, Spar, Rustlers |
49 |
HGA Creative | Manchester |
21 |
Debenahmas, Amazaon Logistics, Nationwide, Brakes, Shop Direct |
50 |
Banana Kick | Leeds |
39 |
Nisa, Asda, Genting Casinos, Aston Manor, EI Group, Plusnet |
If you would like to learn about how to be considered for the 2018 top agency rankings, please contact Hannah at Hannah.Barnsley@mustard-research.com