Our business is founded on Making a Difference.

Everything we do makes a direct and tangible difference for our clients and their customers. That premise is our beating heart.

We are the Really Useful Research Company.

With that in mind, we thought we’d share some really useful stuff, like our Nat Rep checker (for the UK).

And like our sample robustness calculator (at the 95% interval).

We’ve got loads more where this came from. Really useful trends data, techniques for understanding behaviour and perceptions and people who obsess about making a difference.

This shared obsession is what has helped us win multiple awards, leading the way in research design, innovative methods and analysis / interpretation of data.

Our insights are action-focused, and grounded with logic and context.