Top 50 Integrated Agencies 2022

We’re pleased to announce the Top 50 Integrated Agencies in the North of England for 2022.

The Top 50 list has been compiled by Mustard in collaboration with Prolific North to create the annual league table of the largest integrated agencies in the region.

The list is based on key financial figures such as balance sheet funds, turnover and growth. All data is verified against Companies House. Thank you to everyone who supplied us with information this year.

Congratulations to the companies who made it onto the Top 50 list, here are some highlights:

  • IMA Home (the agency created by the merger of Home and IMA) is the agency in pole position, overtaking McCann Manchester who previously held the position for nine consecutive years. McCann Manchester move into second position, with Havas Lynx Group in third.
  • Two new entrants joined the Top 50 list this year, CTI Digital join in 6th place (having moved from the Top 50 Digital list) and Ear to the Ground join in 16th
  • Five more agencies have broken back into the Top 50; FPP (25th), Dinosaur (34th), DS.EMOTION (37th), Agency Marketing (46th) and SLG Agency (47th).
  • Notable big “climbers” in the top 20 include SteinIAS, Cirrus, Media Agency Group and Refinery.
  • Just outside the Top 20, there are also big moves for Leeds agencies Live & Breathe and Fox Agency. Positive results have also been posted by Workhouse Marketing, Zut, C21 and Ilk.

Well done to all those involved in every success story during what has continued to be uncertain trading conditions for many.

See below for full rankings:

Ranking Company Private / Group Location Headcount Key clients
1 (4/5) IMA HOME* Advantage Smollan Group Leeds 326 adidas, Jet2, Dr Oetker, Hisense, Mars
2 (1) McCann Manchester Interpublic Group Manchester 365 Aldi (UK & Ireland), HSL, Matalan, Smyths Toys, Miller Homes
3 (2) Havas Lynx Group Havas Health & You Global Network Manchester 477 Sanofi, Novartis, AstraZeneca, Johnson & Johnson, Astellas
4 (3) APS Group Private Cheadle Heath 631 Superdrug, Ford, Royal London, Department for Health & Social Care, RSPCA
5 (7) The Creative Engagement Group Huntworth PLC Manchester 235 AstraZeneca, Roche, Google, BBC, HSBC
6 (NA)* CTI Digital Private Manchester 175 Visit Britan, Drinkaware, Vileda, British Council, McGraw Hill Education
7 (10) Love Creative Private Manchester 72 LVMH, Beam Suntory, Haagen-Dazs, Penfolds, Laithwaites
8 (9) Drummond Central Private Newcastle 47 bet365, Greggs, NHS, TOR Coating, 7 North East Local Authorities
9 (6) MB Advertising & Marketing MB Group (UK) Ltd Sheffield 58 Drive, JCT 600, Marshall Motor Group, Motus, Robins & Day
10 (12) The Fresh Group Private Cheadle 74 Dixons Carphone, The Co-operative, Samsung, Sunbelt, Bentley
11 (17) SteinIAS MSQ Partners Bollington 64 Tetra Pak, Elanco, Ingredion, Trelleborg, ETS
12 (21) Cirrus Private Wilmslow 68 BT, Allianz, EE, Bupa, Sainsbury’s Argos
13 (31) Media Agency Group Private Manchester 40 Sykes Holiday Cottages, Missguided, Dubai Tourism, Greene King, Bruntwood
14 (11) Momentum Instore Private Cheshire 93 Tesco, Sainsbury’s, BP, Google, Harry’s
15 (19) Elmwood Private Leeds 50 Carlsberg, Alpro, Joii, Macallan, Amstel
16 (-) Ear to the Ground Private Manchester 72 PlayStation, Sony, New Balance, The Coca-Cola Company, Therabody Global
17 (8) dentsuMB Dentsu Aegis Network Manchester 58 Ronseal, Halfords, Heinz, Coca Cola, DAZN
18 (27) Refinery Private Manchester 58 AkzoNobel, East of England Co-op, Energizer, Siemens, Chervon Group
19 (14) Jaywing Public (AIM) Sheffield 289 First Direct, Castrol, Domino’s, Yorkshire Water, Pepsi Max
20 (13) Propaganda Private Leeds 50 Clipper Logistics,  Mpac Group, Hot Tools, BSW Group, Woodlands Home & Garden Group
21 (24) Shoot The Moon Private Manchester 83 Pets at Home (STM), Azlan Logistics (Delineo), Synexus Clinical Research (JGM) , WM Morrison Supermarket (E & B), Atrium Health (AA9)
22 (34) Fox Agency Private Leeds 50 Sony, Alcatel-Lucent Enterprise, Brother Europe, BOBST, Delphi Technologies
23 (49) Live & Breathe Private Leeds 68 Kraft Heinz, Dixons Carphone, Peroni, The Happy Egg Company
24 (18) Uniform Private Liverpool 64 Ideal Standard, Unilever, Innocent, Liverpool FC, Primark
25 (57) FPP Private Newcastle and Leeds 55 Rowntrees, Ferrero Rocher, Anchor Foods, Quorn
26 (39) Workhouse Marketing Private Preston 35 Stax Trade Centres, Crown Paints, Hempel, Shell, Topps Tiles
27 (16) Aire Global Private Leeds / Manchester 80 AB InBev, Aldi, Kellogg’s, Quorn, Unilever
28 (48) Zut Private Liverpool / Manchester 18 Betfred, Liverpool FC, Chester Racecourse, The Jockey Club, The English Football League
29 (40) C21 Private Altrincham 22 Medtronic, Essity, Manchester Foundation Trust, Match Hospitality, GMHSCP
30 (25) Ponderosa Part of the Audience Collective Group Leeds 53 Hisense, ABI, Russell Hobbs, Morrisons, KCOM
31 (33) BOUTIQUE Private Leeds 23 Hammonds Furniture, Limitless Digital, Costcutter, French Bedroom Company, Vitl
32 (42) Ilk Private Leeds 28 BrewDog, Asda, CityFibre, Sport England, Aardman
33 (22) TBWA\MCR Private Manchester 47 Jacamo, Alton Towers, Remington, Pizza Hut, Warwick Castle, Beaverbrooks
34 (61) Dinosaur Private Manchester 16 Silentnight, Bupa, The Co-operative Bank, Brother, Marriott
35 (26) CreativeRace Private Leeds 41 Asda, Icelolly.com, Radley, Evans Cycles, The Deal Depot, Greggs
36 (38) Alchemy Media Private Harrogate 11 Boost Drinks, Kavli (Primula), Arco Ltd, Sika Everbuild, Dusk Retail
37 (102) DS.EMOTION Private Leeds 25 Aviva, CBRE, Renaker, Genr8, Hill
38 (15) Gecko Private Leeds 56 Volkswagen, Grosvenor Casinos, EuroCamp, Peninsula, Mecca Bingo
39 (37) One Agency Private Manchester 33 Charlotte Tilbury, Pension Bee, Footasylum, Suit Direct, AJ Bell
40 (20) Big Brand Ideas Private Cheshire 55 Hollister and Dansac, Hoover, Halfords, Heineken, Greene King
41 (36) MC2 Private Manchester 34 NPIF, Mondelez International, Crawford Healthcare, Livingbridge
42 (35) Delineo Private Manchester 25 Tech Data, Certas Energy, Cumberland Building Society, Next Generation Travel, Penguin Random House
43 (23) Seventy7 Private Manchester 46 Carrier, PartyLite, Ego Shoes, Tom Ford
44 (47) Manifest Private Manchester 13 Chivas Brothers, Gousto, Hotels. com, Krispy Kreme, Tommee Tippee
45 (44) Cravens Private Newcastle 17 Ladbrokes Coral, London City Airport, Gala Interactive, First Bus, Sail GP
46 (56) Agent Marketing Private Liverpool 24 Forestry Commission, Yodel, Griffiths & Armour
47 (70) SLG Agency Private Manchester 22 Genuit Group, Baxi, IMI
48 (30) Heckford Advertising Private Preston 30 Priestley College, Wainhomes, Sandcastle, Vimto, Tomy
49 (46) 10 Associates Private Huddersfield 12 Company Shop Group, Graham and Brown, ISN, Halfords, ao.com
50 (50) Bluestorm Private Hull 24 Greenport Hull, Hollands Pies, Lincat, Purity, Wiltshire College

* IMA HOME was previously IMA (Intermarketing) and Home

* CTI Digital moved from Top 50 Digital