In association with Prolific North, we are delighted to once again present the Top 50 Integrated agencies in the North of England for 2021.

For several years, Mustard has collaborated with Prolific North to create the definitive annual league table of the largest integrated agencies in the region.

The list is compiled using key financial data such as balance sheet funds, turnover, growth and headcount. All data is verified against Companies House, and we are grateful to the very many agencies that contact us proactively to submit data.

So who makes the list this year?

McCann Manchester holds on to the top spot for the 8th year in a row, followed by Havas Lynx group.

We have a new entry in third position this year, with APS Group qualifying for the rankings for the first time.

Manchester continues to dominate the rankings, with 6 of the top ten agencies calling the city home. Leeds is catching up, however, with 6 of the top 20 agencies residing in the city.

There are nine new entries into the top 50 this year. Alongside the APS Group, the agencies We are Boutique, Fox Communications, C21, Ilk Agency, Social, 10 Associates, Manifest and Zut have broken into the Top 50.

Aire Global are the biggest climbers this year, jumping 33 places to number 16 after a considerable merger in 2020. Seventy7 and Ponderosa have also had significant increases this year, climbing from 46th to 23rd and from 41st to 25th respectively.

Our analysis shows that it has been a good year for integrated agencies, with most seeing some growth of their business this financial year. However, the data submitted this time round predates the COVID-19 pandemic, so we won’t see the extent of the pandemic’s impact on the sector until next year.

A big thank you to all the agencies who submitted data this year, we look forward to hearing from you again next time!


See below for the full rankings:

2021 2020 Company Name North of England Office Ownership Clients 2020
1 1 McCann Manchester Manchester Interpublic Aldi UK and Ireland, HSL, Smyths Toys, Magnet, CrossCountry Trains
2 2 Havas Lynx Group Manchester Havas Network Sanofi, Novartis, AstraZeneca, Johnson & Johnson, Roche
3 new entry APS group Cheadle Heath independent Ford / Superdrug / Aegon / Department for Health / RSPCA
4 4 Intermarketing Leeds Advantage Smollan Group adidas, Moda Living, Chester Zoo, Reebok, MAOAM
5 5 Home Leeds Independent Hitachi, Chicago Town,, Fradyton Manor, Asda Money
6 8 MB  Advertising & Marketing Ltd Sheffield MB Group (UK) Ltd Drive, JCT 600,  Marshall Motor Group, Motus, Robins & Day
7 7 The Creative Engagement Group Manchester Huntworth PLC AstraZeneca, Roche, Google, BBC, HSBC
8 10 BJL Manchester Dentsu Aegis Network Ronseal, Skipton Building Society, Florette, Craghoppers, Music Magpie
9 11 Drummond Central Newcastle Private bet356, Greggs, People’s Postcode Lottery, Flooring Superstore, Northumberland County Council
10 13 Love Creative Manchester Private BrewDog, Botanic Lab, Häagen-Dazs
11 12 Momentum Instore Handforth Tesco, Sainsbury’s, BP, Google, Harry’s
12 17 Fresh Cheadle Private Dixons Carphone, The Co-operative, Samsung, Sunbelt, Bentley
13 19 Propaganda Leeds Private Clipper Logistics Plc, Roberts Bakery, Love Hemp (World High Life plc), O2 Canada
14 6 Jaywing* Sheffield Public (AIM) First Direct, Castrol, Domino’s, Yorkshire Water, Pepsi Max
15 9 Gecko Leeds Private Volkswagen, Grosvenor Casinos, EuroCamp, Peninsula, Mecca Bingo
16 49 Aire Global* Leeds / Manchester Private Kelloggs, Unilever, AB InBev, Mondolez, Quorn (Marlow Foods/Monde Nissin)
17 21 SteinIAS Bollington Private ABB, HSBC, Ingredion, Oracle, Republic Services
18 18 Uniform Liverpool Private Ideal Standard, Unilever, Innocent, Liverpool FC, Primark
19 15 Elmwood Leeds Private Carlsberg, Alpro, Joii, Macallan, Amstel beer
20 22 Big Brand Ideas Cheshire Private Hollister and Dansac, Hoover, Halfords, Heineken, Greene King
21 35 Cirrus Wilmslow Private BT, Allianz, EE, Bupa, Sainsbury’s Argos
22 16 TBWA\Manchester Manchester Private Jacamo, Alton Towers, Remington, Pizza Hut, Warwick Castle, Beaverbrooks
23 46 Seventy7 Manchester Private Everton FC, Carrier, PartyLite, Ego Shoes, Tom Ford
24 27 Shoot the moon Manchester Private Dnata, Synexus, Lakeland, Morrisons and Pets at Home
25 41 Ponderosa Leeds Private Russell Hobbs, ABI, Hisense, George Foreman, PDI
26 25 CreativeRace Leeds Private Asda,, Radley, Evans Cycles, The Deal Depot, Greggs
27 20 Refinery Manchester Private Manchester Arndale, Clearpay, EGO, Siemens, Varta, AkzoNobel
28 42 driven Wilmslow Private Go Outdoors, Dr Wolff, Carshop, Subway, Crown Paints
29 26 Principles Leeds Private Arla, Barratt, Butterkist, Astonish
30 31 Heckford Advertising Preston Private Priestley College, Wainhomes, Sandcastle, Vimto, Tomy
31 14 Media Agency Group Manchester Private I saw it first, Bermuda Tourism, Greene King, Malaysia Tourism, Sykes Cottages
32 24 A&P Preston Private DAF Trucks, Redrow Homes, Furness Building Society, Princes, VEKA
33 new entry We Are Boutique Leeds Private Costcutter, Ryobi Power Tools, Limitless Digital, Craghoppers, Graham & Brown
34 new entry Fox Communications Leeds Private Alcatel-Lucent Enterprise, Total, Brother Europe, BOBST, BearingPoint
35 32 Delineo Manchester Private Tech Data, Certas Energy, Cumberland Building Society, Next Generation Travel, Penguin Random House
36 30 MC2 Manchester Private NPIF, Mondelez International, Crawford Healthcare, Livingbridge
37 40 One agency Manchester Private Footasylum, The Couture Club, Hype, Tinsdills, BJ’s Bingo, Charlotte Tilbury
38 39 Alchemy Media Harrogate Private Boost Drinks, Harrison Spinks, Methodist Homes, Primula, Hisense
39 23 Workhouse Marketing Preston Private Stax Trade Centres, Crown Paints, Hempel, Shell, Topps Tiles
40 new entry C21 Altrincham Private Roberts bakery, Cheshire East, Bardsley construction, MMU, The Co-operative bank
41 37 Parker Design Northwich Parker Design Group (UK) Limited
42 new entry Ilk Agency Leeds Private Brewdog, Asda, CityFibre, Couture Living, Portakabin
43 new entry Social Manchester independent GC Business Growth Hub, NP11, UK Sport, Laurus
Extra MSA
44 33 Cravens Newcastle Private Ladbrokes Coral, London City Airport, Gala Interactive, First Bus, Sail GP
45 Jelly Fish 6227410 Aviva, rackspace, DECKERS, PUIG
46 new entry 10 Associates Huddersfield Private Company Shop Group, Graham and Brown, ISN, Halfords,
47 new entry Manifest Manchester independent Chivas Brothers, Gousto,, Manchester International Festival, Gousto, Tommee Tippee
48 new entry Zut Liverpool / Manchester Private Betfred, Liverpool FC, Chester Racecourse, The Jockey Club, EFL
49 38 Live & Breathe Leeds Private Kraft Heinz, Dixons Carphone, Peroni, The Happy Egg Company
50 43 Bluestorm Hull Private Greenport Hull, Hollands Pies, Lincat, Purity, Wiltshire College