Having worked with so many different types of bank, building society, insurance providers and intermediaries, we have also consulted with a broad and diverse array of audiences. We have researched industry staff, SME’s, social enterprises, journalists, opinion formers and brokers. In terms of consumers, we have targeted the High Net Worth as well as the financially disadvantaged and all age ranges (from students to retirees).
How global brand research helped Royal & SunAlliance re-position as RSA
Mustard was instrumental in helping Royal & SunAlliance to re-brand as RSA globally and validate the brand proposition to inform its future direction and positioning.
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Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.
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