Food and Drink
Food & Drink
We often target the opinion of the grocery decision maker (quite often Mum) – but we have also engaged with children, Dads and grandparents. We have also engaged with b2b audiences – including independent retailers and buyers. In addition to the traditional research methods, we also use more innovative approaches in the food & drink sector – including our Pickles app and other ethnographic techniques / observations (e.g. watching households prepare and consume meals).
How Mustard supported Lamb Weston in the innovation process
Lamb Weston was developing a new concept for an on-the-go convenience food product and Mustard worked with them to determine demand and inform further developments.
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Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.