Food and Drink
Food & Drink
We often target the opinion of the grocery decision maker (quite often Mum) – but we have also engaged with children, Dads and grandparents. We have also engaged with b2b audiences – including independent retailers and buyers. In addition to the traditional research methods, we also use more innovative approaches in the food & drink sector – including our Pickles app and other ethnographic techniques / observations (e.g. watching households prepare and consume meals).
How Mustard supported Lamb Weston in the innovation process
Lamb Weston was developing a new concept for an on-the-go convenience food product and Mustard worked with them to determine demand and inform further developments.
Our Thinking
Recent news and articles – please feel free to explore, share, post comments and join in the conversation!
Our people
Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.