Honeycomb

In 2018 we launched a new sister company – Honeycomb – to provide specialist services in the areas of data science and analytics. Led by Bethan Blakeley and Andrew Wiseman, Honeycomb exists to help clients extract more value from their existing data (including research data, internal data and open-source data) and to allow them to bridge the gap between the “what” and the “why”.

Honeycomb what why

Honeycomb’s unique blend of experience in data analytics and market research means they have a broad range of analytical tools at their disposal. All work is designed to client specifications, so you can rest assured that the analytical solutions they provide will be fit for the purpose.

Statistical and analytical expertise includes:

  • Key Drivers Analysis
  • Structural Equation Modelling (SEM)
  • Trade-off
  • Conjoint analysis
  • TURF analysis
  • Sentiment and textual analysis
  • Forecasting
  • Discriminant analysis
  • Random forests / ensemble trees
  • Logistic regression
  • CHAID
  • Max Diff
  • Pricing analysis (Gabor-Granger, Van Westendorp, BPTO)
  • Intelligent benchmarking
  • Web scraping and Passive Metering
  • Simulation
  • Segmentation / cluster analysis
  • Factor analysis
  • Text analytics / NLP

Data can be intimidating. It can be unruly and unforgiving. Our approach is designed to take the fear out of the process. Our four-step approach is designed to help you to get the best out of your available data:

What is Honeycomb

Discover how Honeycomb can make a difference to your business

Our Thinking


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Our people


Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.