Leisure & Tourism
Leisure & Tourism
Leisure and tourism is Mustard’s largest and fastest growing sector. We have delivered a range of research programmes for various attractions and destination brands across the globe. We have consulted with audiences before, during and after a visit / experience. Our clients include various tourist boards, bar and restaurant operators, major leisure attractions / theme parks, sports clubs / destinations, gyms / fitness centres, cinemas, zoos, hotel groups and registered charities such as English Heritage.
How proposition / concept testing helped Visit Aberdeenshire
We provided Visit Aberdeenshire with recommendations on how to shape and develop the new brand position. This research also informed the development of further marketing communications.
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