Other qualitative methods

What other qualitative methods can I use?


Mustard offers a wide range of other qualitative research techniques, including depths and paired depths (conducted face-to-face, by phone or Skype). We design and facilitate many different types of workshops, and also undertake more traditional methods such as observations and accompanied shopping trips (ASTs).

For more information on Mustard’s qualitative research services, please contact Richard Walker.

Our purpose and values


Our people


Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.