Other qualitative methods
What other qualitative methods can I use?
Mustard offers a wide range of other qualitative research techniques, including depths and paired depths (conducted face-to-face, by phone or Skype). We design and facilitate many different types of workshops, and also undertake more traditional methods such as observations and accompanied shopping trips (ASTs).
For more information on Mustard’s qualitative research services, please contact Richard Walker.
Our purpose and values
We make it easy
We deliver a seamless, hassle-free, quality service for our clients
We are proactive and deliver an attentive service. We are problem solvers. We can be reactive, flexible and fleet-of-foot. We are a reliable, transparent partner who you can trust. We are one of few agencies to hold ISO20252 accreditation, and guarantee quality – from briefing to beyond the debrief. We stick with our clients and they stick with us.
We have our fingers on the pulse
We are in–the-know and at the forefront of what we do
We have method expertise – using qualitative quantitative and hybrid research methods. We watch and understand societal trends. We “get-it” faster by listening, understanding and responding.We initiate and embrace change. We use innovation with purpose. We ensure every project has experienced director-level input.
We are commercial thinkers
We combine immersion, intelligence and realism
We immerse ourselves totally in what our clients do – the business, the vision, the challenges, the objectives. We have commercial acumen, and can stand back from the detail. We are focused on the goal – always considering what insight means both strategically and practically for the clients’ business or organisation. We deliver in context with clarity and gravitas and are happy to challenge when necessary.
We are passionate people
People you will feel confident in, and who you will enjoy working with.
Our people are our business. We are naturally enthusiastic for our work – we live and breathe breakthrough insights. We love to see our clients win. We have a “yes we can” positive attitude. We put people at the heart of our business – the right people, with the right mind-set. Everybody has the opportunity to drive change and make a difference. We have fun doing what we do. Everyone plays their part in making Mustard a brilliant place to work.
Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.