Retail & FMCG
Retail & FMCG
The Mustard team includes researchers with retail and FMCG client-side experience. Our research has engaged with customers, prospects, lapsers, suppliers, buyers and independent retailers. Our clients range from major grocery multiples through to aspiring entrepreneurs looking to launch new brands and businesses.
How a phased tech-led research approach helped New Balance
Mustard helped New Balance better understand its target customer, and to determine what elements of football boots are considered most relevant, salient and desirable.
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Our people
Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.
Our Thinking
Recent news and articles – please feel free explore, share, post comments and join in the conversation!