It is a statutory requirement for some organisations (such as regulators) to engage with and listen to stakeholders in the shaping of priorities and decision-making. We have delivered both structured and semi-structured stakeholder surveys using phone, face-to-face, online and postal methods. Our clients have included The Law Society, Dudley Public Health, plus many sector skills councils and other public sector bodies / agencies.

We engage with senior audiences such as opinion formers and influencers. Recently these have included MPs, service commissioners, community groups, C-suite executives, and a regular survey conducted with journalists on behalf of one of the world’s biggest insurance companies.

Our Brand Alignment Monitor programmes often include surveys with staff to ascertain how internal stakeholders believe the organisation is delivering against its vision and values across various touch-points. We often liaise with internal audiences during the “immersion” phase of exploratory projects, and have also delivered large-scale staff surveys and qualitative consultation for other clients in the public and private sectors, providing insight into satisfaction, optimism and loyalty as well as assessments of communications, team working and management styles.

With strong public sector experience, Mustard can engage with harder-to-reach groups (researching younger people, older people, offenders, people from BAME backgrounds, people with a disability, etc.). By engaging, understanding and giving a voice to hard-to-reach members of society, we have helped our clients to develop inclusive polices and services. We are also able to engage with High Net Worth audiences, and have done so recently for clients in financial services and retail.