Research Manager

Alicia Welbourne

Alicia joined Mustard in 2019 with a mixed background from over six years in research and consultancy.

She brings diverse experience to the team, having previously utilised a range of traditional and innovative methods across the retail/FMCG, healthcare, social and manufacturing sectors during her previous roles with Join The Dots, Ice Creates and Inventya.


Alicia has a MEnt in Business and BSocSc (Hons) Sociology from the University of Manchester.

Currently loving

  •  • Getting into the festive spirit • The prospect of travelling again soon • Costa’s collab with Quality Street for this years’ festive drinks

Currently sick of

  • • Dark cold mornings • Not being able to see all my friends for festive drinks • The stress of trying to keep plants alive