Research Manager

Alicia Welbourne

Alicia joined Mustard in 2019 with a mixed background from over six years in research and consultancy.

She brings diverse experience to the team, having previously utilised a range of traditional and innovative methods across the retail/FMCG, healthcare, social and manufacturing sectors during her previous roles with Join The Dots, Ice Creates and Inventya.


Alicia has a MEnt in Business and BSocSc (Hons) Sociology from the University of Manchester.

Currently loving

  •  • Gym and fitness projects • Having met Tia Toomey and Mat Fraser aka the title holders for fittest man and woman on earth (highlight of my decade!) • Honeymoon planning

Currently sick of

  • • Public transport • The never ending stream of Love Island (seriously did we need it twice a year?!)
  • • Coronavirus