Strategy Director

Andy Wiseman

About Andrew

Andrew has over 25 years’ experience in data analytics and insight, and is responsible for Mustard’s client and proposition strategy

He is a data evangelist who likes nothing better than to join the dots from disparate sources to create stronger insights. A keen storyteller, he is a firm believer in uncovering the useful, as well as the interesting, for clients.

Previously MD at ICM Unlimited, he has also held senior level positions with KMPG Nunwood and Nielsen, and has worked extensively in industries including Technology, retail, FMCG and financial services.

Currently loving

  • • Hotly tipped band for 2022, Wet Leg • Cold, sunny mornings • The High Performance podcast


Currently sick of

  • • Terrible home wifi • Unreliable tradesmen • Social media ‘pile-ons’

Articles by Andy