Strategy Director

Andy Wiseman

About Andrew

Andrew has over 25 years’ experience in data analytics and insight, and is responsible for Mustard’s client and proposition strategy

He is a data evangelist who likes nothing better than to join the dots from disparate sources to create stronger insights. A keen storyteller, he is a firm believer in uncovering the useful, as well as the interesting, for clients.

Previously MD at ICM Unlimited, he has also held senior level positions with KMPG Nunwood and Nielsen, and has worked extensively in industries including Technology, retail, FMCG and financial services.

Currently loving

• Baz-ball • Pre-season friendlies • The local pub reopening

Currently sick of

• Cancelled trains • Old houses • Not getting enough sleep

Articles by Andy

Making the difference

Thinking about commissioning a market research agency but not sure where to start? We would be delighted if you made contact to tell us about some of the challenges you are facing, or the knowledge gaps that need filling. Please get in touch and we will explain more about our difference making capabilities.

Get in touch today

And learn more about our difference making capabilities.

Mustard Address

Mustard
Third Floor,
56 Princess Street
Manchester
UK
M1 6HS

Keep in touch

Mustard, 3rd Floor, 56 Princess Street, Manchester, M1 6HS, United Kingdom. Mustard is a trading name of Mustard Market Research Limited, registered in England and Wales with company number 06706816. VAT number GB 945 6312 15.