Research Director

Anthony Shephard-Williams

About Anthony

Anthony has over ten years’ experience in the research industry and joined Mustard in 2010.

Passionate about using online methods for qualitative purposes, he has driven our online community proposition through, with a specific focus on respondent experience and building closer relationships to get the most out of them.

Anthony’s skills also extend to more traditional quantitative and qualitative methods, and he is also responsible for our quality management strategy.

Currently loving

• Caribbean cruise at the end of the month • banana beer • cheese from Rotterdam

Currently sick of

•  The rain  • Manchester paving and them deciding to spit rainwater up at me on most days • hay fever

Articles by Anthony

How to use video in online communities to get even closer
I don’t sell windows, but I do have them and I have researched them!
Would you want to conduct a focus group where nobody speaks?