Anthony Shephard-Williams

About Anthony

Anthony has over fifteen years’ experience in the research industry and joined Mustard in 2010.

Passionate about using online methods for qualitative purposes, he has driven our online community proposition through, with a specific focus on respondent experience and building closer relationships to get the most out of them.

Anthony’s skills also extend to more traditional quantitative and qualitative methods, and he is also responsible for our quality management strategy.

Currently loving

  • • Euphoria • Aldi high protein cookies and cream ice cream • Experimenting with AI


Currently sick of

• Traffic • Flies

Articles by Anthony

From lurkers to experts – the different types of online community participants
What could Artificial Intelligence do for qualitative research?
Quality Communities Built on Collaboration