Anthony Shephard-Williams

About Anthony

Anthony has over fifteen years’ experience in the research industry and joined Mustard in 2010.

Passionate about using online methods for qualitative purposes, he has driven our online community proposition through, with a specific focus on respondent experience and building closer relationships to get the most out of them.

Anthony’s skills also extend to more traditional quantitative and qualitative methods, and he is also responsible for our quality management strategy.

Currently loving

  • • Banana beer • Holiday planning • Seeing more of friends and family • the new Mustard office décor


Currently sick of

• Roadworks in Manchester City Centre

Articles by Anthony

Top 10 benefits of using projective techniques in online research
Top 5 take-outs from the Text Summit
Good practice in market research: Coding