Research Director

Anthony Shephard-Williams

About Anthony

Anthony has over ten years’ experience in the research industry and joined Mustard in 2010.

Passionate about using online methods for qualitative purposes, he has driven our online community proposition through, with a specific focus on respondent experience and building closer relationships to get the most out of them.

Anthony’s skills also extend to more traditional quantitative and qualitative methods, and he is also responsible for our quality management strategy.

Currently loving

• Frosty but sunny days • Doombar beer • Pinch of Nom recipe book

Currently sick of

•  Fireworks  •  Power-cuts at home • UK politics

Articles by Anthony

How market researchers navigate the ever-evolving English language
How to use video in online communities to get even closer
I don’t sell windows, but I do have them and I have researched them!