Research Director

Anthony Shephard-Williams

About Anthony

Anthony has over ten years’ experience in the research industry and joined Mustard in 2010.

Passionate about using online methods for qualitative purposes, he has driven our online community proposition through, with a specific focus on respondent experience and building closer relationships to get the most out of them.

Anthony’s skills also extend to more traditional quantitative and qualitative methods, and he is also responsible for our quality management strategy.

Currently loving

• The Serpent on BBC I Player • ABridgerton on Netflix • Salted Caramel Baileys • Making my own home bar area • Assam Tea

Currently sick of

•  Unnecessary plastic  •  Like everyone else… COVID

Articles by Anthony

Properly preparing for long-term online research communities
A Decade at Mustard
Team member image
How market researchers navigate the ever-evolving English language