Director, Honeycomb Analytics

Bethan Blakeley

About Bethan

Bethan joined us in 2012 and is Director for our sister agency Honeycomb, specialising in analytics and data science.

As a qualified statistician and analyst, she has used this background to develop segmentations, identify key drivers and determine priorities on behalf of a broad range of clients. Bethan is a keen advocate of using existing data wherever possible and has always prioritised merging the worlds of analytics and research, bringing multiple methodologies together to improve the insights available.

Bethan’s skills extend beyond the numbers having also managed a wide range of qualitative projects in both the private and public sector. She has also been invaluable in helping drive Mustard’s digital and social media strategy and delivery.

Currently loving

 • Looking over wedding photos… over, and over, and over…• Having all of my time back! • Being able to play hockey again

Currently sick of

 • The long countdown until November honeymoon • The imminent admin of name changing • The constant teasing about losing our first “dance” as a married couple (yes, we played beer pong)