Managing Director

Colin Auton

About Colin

Colin joined us in 1992, and aside from a two year stint client-side within the Bank of Scotland Group, has been with us ever since. He took over as our managing director in 2010.

He works at a senior level with major brands across a broad range of sectors to turn insights into strategic actions, with particular expertise in customer satisfaction and brand measurement.

Colin is MBA qualified with a Postgraduate degree in Marketing, a full member of the Market Research Society and CIM Chartered Marketer.

Currently loving

• Jurgen Klopp • Power of the Dog trilogy by Don Winslow  • Race Across the World


Currently sick of

• Away fans at football (always sing the same songs) • Roadworks on M62 • Constant whingeing about VAR • Coronavirus

Articles by Colin

SPOTLIGHT ON: KBB, Home and DIY Sectors
Market research now? – ‘How very dare you!’
The Power of Ten with Colin Auton