Managing Director

Colin Auton

About Colin

Colin joined us in 1992, and aside from a two year stint client-side within the Bank of Scotland Group, has been with us ever since. He took over as our managing director in 2010.

He works at a senior level with major brands across a broad range of sectors to turn insights into strategic actions, with particular expertise in customer satisfaction and brand measurement.

Colin is MBA qualified with a Postgraduate degree in Marketing, a full member of the Market Research Society and CIM Chartered Marketer.

Currently loving

• The Morning Show (on Apple TV) • My new Puma King football boots  • My new Kindle

Currently sick of

• Football away fans singing the same songs every week • Politicians taking us for idiots

Articles by Colin

Increased agility, BUT NOT less thinking ability
SPOTLIGHT ON: Social Housing [Part 2]
Understanding Cultural Bias in Global market research