Managing Director

Colin Auton

About Colin

Colin joined us in 1992, and aside from a two year stint client-side within the Bank of Scotland Group, has been with us ever since. He took over as our managing director in 2010.

He works at a senior level with major brands across a broad range of sectors to turn insights into strategic actions, with particular expertise in customer satisfaction and brand measurement.

Colin is MBA qualified with a Postgraduate degree in Marketing, a full member of the Market Research Society and CIM Chartered Marketer.

Currently loving

• Lighter mornings • Lana Del Ray’s new album  • The Americas with Simon Reeve

Currently sick of

• The Nationwide ads – The stand-up comedians on them just aren’t funny  • Scrums in rugby (so much time wasted sorting them out in Rugby Union, and pointless in Rugby League) • The application of VAR in the Premier League (could we use it to review Brexit?) • Car parking charges

Articles by Colin

The Power of Ten with Colin Auton
Rail companies need to get their CX on track
360 degree brand tracking
Team member image