Managing Director

Colin Auton

About Colin

Colin joined us in 1992, and aside from a two year stint client-side within the Bank of Scotland Group, has been with us ever since. He took over as our managing director in 2010.

He works at a senior level with major brands across a broad range of sectors to turn insights into strategic actions, with particular expertise in customer satisfaction and brand measurement.

Colin is MBA qualified with a Postgraduate degree in Marketing, a full member of the Market Research Society and CIM Chartered Marketer.

Currently loving

• The Good Reads app • ‘This is Going to Hurt’ by Adam Kay. Funniest book I’ve read in a long time! • Fantasy Football League

Currently sick of

• The ‘See It, Say It, Sorted’ announcements on the trains. Sorting out safety due to over-crowding on trains would be a start for some networks • Motor racing (yawn!) • Steve Smith

Articles by Colin

The Power of Ten with Colin Auton
Rail companies need to get their CX on track
360 degree brand tracking
Team member image