Account Director

David Hickson

David returned to Mustard in 2017, bringing over 20 years’ research agency experience to our business development team.


During his career he has directed several strategic research programmes, advising clients nationally and internationally, targeting competitors’ vulnerabilities, interpreting market trends, improving products, services and customer relationships and driving profitability.


For the past seven years David has managed his own market research business, working with a range of high profile FMCG brands.

Currently loving

• Hotel Chocolat Sleekster • The Sub draught beer tap • Kylian Mbappe

Currently sick of

• Northern Rail • Black Friday ‘deals’ (which clearly aren’t deals at all)