Account Director

David Hickson

David returned to Mustard in 2017, bringing over 20 years’ research agency experience to our business development team.


During his career he has directed several strategic research programmes, advising clients nationally and internationally, targeting competitors’ vulnerabilities, interpreting market trends, improving products, services and customer relationships and driving profitability.


For the past seven years David has managed his own market research business, working with a range of high profile FMCG brands.

Currently loving

• Weber BBQs • BBCs Between the Lines • Dylan’s Menai mussels

Currently sick of

• Pseudo words on phonics check