Associate Director

Hannah Crayk

About Hannah

Hannah brings with her over 15 years of experience in consultancy and research delivery.

Over the past decade Hannah has built up a specialism in audience research, working with culture, leisure, heritage, nature and charity clients to improve their financial sustainability, deepen engagement and align audiences more strongly with her clients’ causes.

Hannah has a passion for understanding what makes people tick, using quantitative and qualitative insights to get to the heart of consumer needs and expectations.  Hannah has a strong analytical approach, bringing complex data to life in a simple, accessible and engaging way.

Prior to joining Mustard, Hannah worked for the creative agency Linney, the cultural consultancy Morris Hargreaves McIntyre and Heist (now Havas Education) an agency focused on higher education research.

Currently loving

  • • Brand new but very over-grown allotment • Spontaneous beer garden visits  • Going to gigs again • Dreaming about holidays • Off Menu podcast


Currently sick of

  • • Slugs and their passion for eating my plants  • People walking slowly in front of you • Life admin

Articles by Hannah