Ian is the one constant at Mustard, having co-founded the business in 1989 as Customer Insight Ltd.
Since then, he has delivered his expertise to help a vast range of global clients shape the way they run their businesses, building a reputation as a leading authority in customer satisfaction and service quality benchmarking research, particularly in the industrial and distribution sectors.
Over a quarter of a century since starting the business, Ian remains as passionate as ever about driving the continuous growth of Mustard.
• Lucifer (I was slow to this) • Light evenings • BrewDog’s Hazy Jane • Makita cordless tools
Currently sick of
• Grey, drizzly days, Amazon’s anti-competitive practices • Badgers (my lawn!) • Indecision