Director

Richard Walker

About Richard

Richard has over 20 years agency experience and joined Mustard as a director in 2008 with responsibility for our brand and marketing.

He is passionate about using innovative and creative methods to make a difference for our clients, specialising in customer and market segmentations, new product development and behavioural research.

Previously a board director at Nunwood where he established a film production division, Richard is a specialist in the effective dissemination of insights to drive strategic decision making.

Currently loving

 • Our new website! • YO! My Saint by Karen O and Michael Kiwanuka •2018 new year optimism still going strong

Currently sick of

• Patronising use of the term “snowflake” by team Brexit and Daily Fail • Media witch hunt culture worse than ever • My inability to refuse unhealthy foods

Articles by Richard

Food & Drink Generational Trends
The Revolution Is Not Over
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Past the point of no return
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