Richard Walker

About Richard

Richard has over 20 years agency experience and joined Mustard as a director in 2008 with responsibility for our brand and marketing.

He is passionate about using innovative and creative methods to make a difference for our clients, specialising in customer and market segmentations, new product development and behavioural research.

Previously a board director at Nunwood where he established a film production division, Richard is a specialist in the effective dissemination of insights to drive strategic decision making.

Currently loving

 • New running gear  • Having a brilliant craft beer shop within walking distance • Crisps (a bit too much)  • Coaching the U9s local cricket team

Currently sick of 

• The anti-mask / anti-vax brigade • My cat’s dark moods • Fruit that goes bad quickly

Articles by Richard

A Really Useful Guide To Our Generations
The first principles of market research – People are People.
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