Director

Richard Walker

About Richard

Richard has over 20 years agency experience and joined Mustard as a director in 2008 with responsibility for our brand and marketing.

He is passionate about using innovative and creative methods to make a difference for our clients, specialising in customer and market segmentations, new product development and behavioural research.

Previously a board director at Nunwood where he established a film production division, Richard is a specialist in the effective dissemination of insights to drive strategic decision making.

Currently loving

 •Springtime! • The anticipation of a new cricket season combining with an exciting end to the football season • Perkier Cashew & Chia cereal bars  • Having a true craft beer pioneer on the Mustard client list

Currently sick of

• Many closed pavements around Manchester because of building work • Piers Morgan’s face, voice, personality AND opinions • The state of the floor in the showers at JD Gym

Articles by Richard

The Mustard Mountain (aka Blob Tree v2.0)
The Power of Ten with Andrew Wiseman
Running marathons are not easy. Ditto market research