Richard Walker

About Richard

Richard has over 20 years agency experience and joined Mustard as a director in 2008 with responsibility for our brand and marketing.

He is passionate about using innovative and creative methods to make a difference for our clients, specialising in customer and market segmentations, new product development and behavioural research.

Previously a board director at Nunwood where he established a film production division, Richard is a specialist in the effective dissemination of insights to drive strategic decision making.

Currently loving

 • Perkier Cashew & Chia cereal bars  • Having a true craft beer pioneer on the Mustard client list • The sporting summer • Race times still improving!

Currently sick of

• Many closed pavements around Manchester because of building work • The state of the floor in the showers at JD Gym

Articles by Richard

The client meeting check-list
The Power of Ten With Richard Walker
The Power of Ten with Matthew Finlay