Associate Director

Victoria Williams

About Victoria

Victoria has been working in market research for nine years in both agency and client-side roles.

Having started her career as part of the GfK graduate scheme, she moved on to client-side positions at Three and the Financial Times, before bringing her broad quantitative and qualitative experience to Mustard in 2015.

Victoria has extensive experience in the technology, media, financial services and FMCG industries, and draws upon her commercial knowledge to deliver tangible insights to our clients.

Currently loving

• My pasta machine • Death in Paradise being back • Rediscovering Jelly Babies • New Murakami books • James Acaster • New car – yay!

Currently sick of

• Imminent iciness • Overplayed Greatest Showman songs • So many new games I want to play, so little time and money!