TRANSPORT AND TRAVEL
Transport and travel
Mustard has wide ranging experience working in the transport and travel sector. We’ve conducted qualitative and quantitative research projects to evaluate passengers’ journey experiences, monitor customer satisfaction levels, and test creative concepts for marketing campaigns. More recently, we’ve been commissioned by a leading transport authority to develop and manage a long-term online community to elicit views on a range of themes, In particular, focusing on the future of mobility and connecting people to ensure economic success and social cohesion, whilst also addressing environmental and personal health objectives. We have also started working with another authority to better understand changes in travel attitudes and behaviour post COVID-19 amongst its priority target audiences.
How U&A research helped Keolis win the Manchester Metrolink contract
Keolis partnered with Mustard to help improved local knowledge and get a more in-depth understanding of users’ and non-users’ experiences and perceptions of the Manchester Metrolink service.
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Our people are our business. The Mustard team is an eclectic mix of skilled, passionate researchers and strategists. We’re all in the job to make a difference, and love nothing more than seeing our clients win.
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